For the First Time Ever, Get Dubai’s Viral Chocolate Offline At This Exclusive 3-Day Pop-Up

For the first time ever, Dubai’s beloved OG FIX chocolate is stepping out of the digital realm and into real life. Known for selling out in minutes on Deliveroo, this viral Dubai chocolate is making its offline debut at a special three-day pop-up at Sole DXB. If you’ve been dreaming of snagging a bar in person, your sweet wish is about to come true.

A Chocolatey Headliner At Sole DXB

 

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Sole DXB, one of Dubai’s most iconic music and arts festivals, has added a delicious new act to its lineup: the legendary FIX Dessert Chocolatiers. From 13th to 15th December, festival-goers can indulge in the world-famous OG FIX chocolate at an exclusive pop-up stall.

Highlights include fan favourites like the “Can’t Get Knafeh It”, a pistachio and kunafa-inspired delight and the chance to grab personalised chocolate bags and exclusive FIX merchandise. But the sweetest surprise? A brand-new flavour joins the mix! The “Pick Up a Pretzel”, part of the Midnight Edition range, pairs salty pretzel goodness with luscious dark chocolate. This flavour will be unveiled exclusively at Sole DXB, so forget Deliveroo, it’s time to hit the festival.

The Story Behind The Viral Dubai Chocolate Craze

 

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OG FIX chocolate is no ordinary sweet treat. Founded by British-Egyptian expat Sarah Hamouda, each bar is lovingly handmade and painted, turning every bite into an edible masterpiece. With limited availability and rave reviews on social media, FIX chocolate has captured hearts (and taste buds) worldwide. Its cult following has even inspired travellers to book Dubai flights just to experience its magic.

Also Read: After Germany, Lindt Dubai Chocolate Lands At Zurich Airport For An Exclusive One-Day Event!

More Than Chocolate At The Sole DXB Experience

While the chocolate is tempting, Sole DXB has much more in store. The Dubai Design District will host three GRAMMY-winning artists this weekend: The Roots, James Blake, and Tems. Expect a second stage featuring jazz, R&B, and world music acts like Ezra Collective and Arrested Development.

The multi-format festival goes beyond music, offering fashion pop-ups, stunning visual art installations, sports tournaments, insightful talks, and some of Dubai’s finest food options. In short, it’s the ultimate cultural extravaganza.

Don’t miss your chance to grab Dubai’s most viral chocolate at its first-ever offline debut while soaking in the vibrant vibes of Sole DXB. Tickets start at AED 295 and are available on PlatinumList. Whether you’re a chocolate lover, music enthusiast, or culture aficionados, this weekend promises an unforgettable treat for everyone.

Cover Image Courtesy: SoleDXB/Instagram