In 2024, Generation Z is shaping and redefining the celebration of Pride, bringing fresh energy, inclusivity, and creativity to the LGBTQ+ movement. On Airbnb, the number of nights that Gen Z travellers have reserved worldwide has increased by 300% over the previous five years. This suggests that the travel market is expanding as more places become available. According to recent data from Airbnb, a new generation of tourists is reshaping Pride celebrations around the world.
Major Cities: Expanding Traditional Celebrations
While Gen Z is exploring both the newest Pride festivities and older ones, millennials continue to lead reservations to traditional Pride celebration sites. Millennials maintain a significant presence and celebrate in familiar spaces. Gen Z’s influence may be seen everywhere, from the capital city of Utah to the picturesque attractions of Taipei and the historical sites of Athens. The Pride circuit is starting to focus on up-and-coming hotspots like Cleveland and Charlotte, where there is a noticeable concentration of Gen Z enthusiasm. This suggests a more widespread tendency for inclusivity and novel regional festivities. Creating welcoming and safe settings is a rising phenomenon rather than just a fad.
Gen Z is also making waves by bringing Pride celebrations to rural and suburban areas traditionally underserved by the LGBTQ+ movement. Small towns across the United States, Europe, and other regions have seen an uptick in locally organised Pride events. These smaller celebrations are often grassroots efforts, organized by local youth groups, schools, and community organizations. Many of these Airbnb listings capture the essence of Pride Month and create a cosy, welcoming environment for everyone, from colourful, lively houses to distinctive, Pride-focused experiences.
Where Are The Celebrations Happening?
There are new, exciting spaces for LGBTQ+ visibility and community.
Here are Gen Z’s top-booked International Pride Celebrations:
- San Jose, Costa Rica
- Lima, Peru
- Prague, Czech Republic
- Bogota, Colombia
- Madrid, Spain
- London, United Kingdom
- Manchester, United Kingdom
- Cologne, Germany
- Berlin, Germany
- Thessaloniki, Greece
Millennial’s Top Booked International Pride Celebrations:
- Taipei
- Rio de Janeiro, Brazil
- Bogota, Colombia
- Hong Kong
- Berlin, Germany
- Oslo, Norway
- Montreal, Canada
- Naples, Italy
- Athens, Greece
- Santiago, Chile
Gen Z’s influence will undoubtedly shape the future of LGBTQ+ rights and visibility, revolutionising Pride celebrations. So, where are you celebrating?