The culinary world is abuzz with excitement as the highly anticipated Godrej Food Trends Report 2024 takes centre stage at the glamorous Godrej L’Affaire 2024. This star-studded event was held at Godrej Vikhroli Cucina, a curated, brand-agnostic, owned media platform, and brought together thought leaders from diverse culinary backgrounds. Hosted by Executive Director & Chief Brand Officer Tanya Dubash of Godrej Industries Limited, the event showcased the seventh edition of the report, which explores India’s rich culinary heritage under the theme of “Provenance.”
Godrej Food Trends Report 2024 Explores Provenance
Provenance is a theme that celebrates the origins and depth of Indian cuisine. It certainly emphasises the connection to the roots of ingredients and culinary practices. As the culinary landscape continues to evolve, these insights from the Godrej Food Trends Report 2024 offer a glimpse into the future of food and gastronomy.
Let’s dive into the exciting food predictions for 2024:
Authentic Cuisine Drives Travel Experiences
Travel will be enriched by culinary encounters as 92.3% of travellers are expected to join culinary site tours. These tours certainly provide the opportunity to experience authentic flavours and traditional cooking methods.
Bespoke Cocktails Raise The Bar
The bar scene is set to be illuminated by 82.7% dedicated menus featuring Indian-origin spirits. This trend certainly reflects the increasing popularity of bespoke cocktails that combine unique Indian flavours.
Chocolate Becomes A Sophisticated Affair
Indian chocolatiers are embracing the nuances of Provenance by artfully combining locally grown, high-quality cacao beans. Experts predict a 94.2% rise in artisanal chocolates, showcasing the sophistication of Indian chocolate making.
K-Food Goes Mainstream
Korean culture, with its bold flavours and diverse dishes, is gaining a cult following. Korean restaurants are also set to gain traction, with teppanyaki, robata, and ramen concepts becoming increasingly prevalent.
Ghee’s Renaissance
Ghee, known for its health benefits and rich flavour, is making a comeback. With 84.6% predicted appeal, ghee is regaining popularity among health-conscious millennials and flavour-driven foodies.
Women In Food Take The Spotlight
The pivotal role women play in the culinary landscape of India will be highlighted in 2024. From regional custodians to food entrepreneurs, chefs, bartenders, and brewers, women will also gain recognition for their contributions to Indian gastronomy.
Also Read: Can Ghee Aid In Weight Loss? A Look At India’s Fave Clarified Butter’s Role In Weight Management
Exploring India’s Culinary Heritage
The Godrej Food Trends Report 2024 captures India’s emergence as a global culinary powerhouse rooted in Provenance. The report not only celebrates the unique culinary heritage of India but also sets the stage for a renaissance in the food industry. It highlights its potential as a benchmark for empowerment and innovation.
Celebrity Chef Ajay Chopra encapsulates the essence of this report, emphasising India’s soft power through its cuisine, diversity, history, and continuity. He also shares his enthusiasm for the recognition of India’s authentic culinary roots and the value of regional cuisines shaped by geography, agriculture, climate, and culture.
In its seventh edition, the Godrej Food Trends Report continues to offer profound insights into the food industry.
Cover Image Courtesy: Canva