The restaurant business in India is said to grow enormously in the future. With increasing competition and a variety of regional and global cuisines, it has become necessary for restaurateurs to be on top of their game. Likewise, having good customer service is an essential requirement for this industry. Rebel Foods is one such brand working on a ‘customer-first’ approach. The company is going to establish a Rebel Launcher programme which will host 40 partner brands to utilise its cloud kitchens.
Popular Indian Food Brands Opening Cloud Kitchens
Under the Rebel Launcher Programme, the company has partnered with 15 national restaurant brands like Haldiram’s, Nirula’s, Social, and many more. Also, this collaboration is going on for the last two months and is in line with a $150 million investment to gain new food brands. In this programme, Rebel Foods will assist its partner companies to deliver food to the customers.
Started in 1977, Nirula’s is a legacy brand and is determined to solidify its presence in the ice cream enterprise. Restaurants like Social and Boss Burger are known for their handmade curations of burgers and casual dining. Haldiram’s aims to achieve a presence in northern India.
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Vision Of The Founders
The main focus of this programme is to serve food across various types and geographies and to become the most exciting food brand. Also, to invest in known and iconic brands. There is a promise of a 50% increase in sales when it comes to deliveries. Further, a reduction in preparation and higher customer rating is on the agenda.
The rapid increase in the pace of today’s world is a significant reason for Rebel Launcher Programme. In the future, we may see similar things like this.
Cover Image Courtesy: Nirula’s & Unsplash