The Delhi High Court has stirred controversy by ruling that the 100% fruit juice label on packaged beverages misleads consumers. This statement challenges the Food Safety and Standards Authority of India (FSSAI), which had raised concerns over such labelling practices, especially those used by companies like Dabur. The court’s observations highlight ongoing debates over how the food industry enforces labelling standards.
Delhi High Court Rejects FSSAI’s Stance On Juice Labelling
The Delhi High Court criticised the FSSAI’s claim that products labelled as “100% fruit juice” are misleading. The regulator had previously issued an advisory instructing food businesses to refrain from using this term. FSSAI argued that many of these juices are made from concentrate or contain additives, which undermines the purity implied by the label.
The court, however, dismissed FSSAI’s position, stating that the advisory was inconsistent with the authority’s previous approval of such labels. The key phrase 100% fruit juice now stands at the centre of the debate, with the court urging clarity in how these terms are used to inform consumers.
Dabur Hits Back, Defends Its Label And Standards
Dabur India, a major player in the juice market, has pushed back against the FSSAI’s directive. The company claims that its products meet all required standards and accurately reflect the contents inside. Dabur has argued that the 100% fruit juice label is not misleading, as their products comply with Indian food safety regulations.
Also Read: FSSAI Directs FBOs To Remove 100 Percent Fruit Juice Claim From Labels, Ads Calls It Misleading
The brand also pointed out the sudden nature of the FSSAI’s advisory, which it believes unfairly damages its reputation and confuses consumers.
FSSAI Faces Pressure To Reconsider Labelling Guidelines
With the Delhi High Court ruling against FSSAI’s advisory, the regulatory body faces growing pressure to review its guidelines on labelling. The case highlights the confusion over the use of terms like “100% fruit juice” on beverage packaging and raises questions about the regulator’s oversight of the food industry.
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FSSAI’s next steps will likely shape how food businesses market their products moving forward, with increased scrutiny on labels claiming purity and natural ingredients. To assist consumers in making informed choices, FSSAI also offers an app that allows users to check the authenticity of food labels and the safety standards of packaged goods. This app aims to empower shoppers with the knowledge to better navigate the food market.
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