Himachal Pradesh’s once-thriving tourism sector is now facing a serious challenge. Popular destinations like Tirthan Valley and Jibhi, known for their offbeat charm and natural beauty, are struggling to attract and retain visitors, and the culprit is poor infrastructure.
Crumbling Roads Push Himachal Tourists Away
The Himachal tourism crisis is growing more evident as access to key destinations becomes increasingly difficult. The approach roads to Tirthan and Jibhi, located in the Kullu district, are in a dire state. Potholes, eroded stretches, and landslide-prone patches have made travel uncomfortable and, at times, unsafe.
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Even during peak seasons, when tourism boosts the local economy, these regions are left grappling with damaged roads that receive only short-term fixes. As a result, many travellers, especially families and international tourists, are opting for safer and more accessible hill destinations.
Locals Demand Long-Term Infrastructure Solutions
Locals and hospitality operators are raising concerns about the state government’s lack of long-term planning. While quick repairs are made to pacify seasonal demand, there’s little commitment towards durable, year-round infrastructure upgrades.
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Residents have also highlighted poor waste management and inadequate public amenities, further straining the region’s appeal. The lack of parking spaces, unpredictable transport services, and minimal digital connectivity add to the woes, making it difficult to retain tourists.
Tirthan & Jibhi’s Future In Jeopardy
Despite their serene landscapes and growing popularity on social media, Tirthan and Jibhi are at risk of losing their place on the travel map. The Himachal tourism crisis, if left unchecked, could lead to a significant decline in visitor numbers, directly affecting the livelihood of those who rely on the sector.
An urgent focus on sustainable infrastructure, consistent road maintenance, and better facilities is essential to revive the region and secure its future as a top travel destination.
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