Vodka lovers, this one’s for you! Radico Khaitan, one of India’s oldest and largest manufacturers of Indian Made Foreign Liquor (IMFL), has now announced the launch of ‘The Spirit of Kashmyr’. A luxury vodka, this drink draws its inspiration from the snow-kissed landscapes of the Kashmir Valley, Pampore saffron, and the beauty of Dal Lake. We know just reading this has already got you excited. Wait till you hear about the flavours!
Radico Khaitan Announces ‘The Spirit of Kashmyr’, A Luxury Vodka
Born of the valley, shaped by its stories. Introducing The Spirit of Kashmyr, a tribute to the timeless beauty, the living heritage, and the soul of Kashmir. In every drop, there’s the silence of snow, the richness of culture, and the spirit of a land that has captivated hearts… pic.twitter.com/YCgXEBUyxR
— Radico Khaitan (@radicokhaitan) July 28, 2025
From Magic Moments vodka to Rampur Indian Single Malt Whisky, Contessa Rum and many others, Radico Khaitan Limited is considered one of India’s largest manufacturers of Indian Made Foreign Liquor. But wait, your night parties are set to become a tad more luxurious with the announcement of The Spirit of Kashmyr! This homegrown brand is all set to roll out this premium vodka in Uttar Pradesh, Goa, and Maharashtra. The vodka will later be launched in other key markets across the country.
Getting into the details, this luxury vodka is inspired by the soul of Kashmir. It’s not just an alcoholic drink; it carries the essence of snow-capped peaks, the warmth of Pampore saffron and the poetic stillness of Dal Lake.
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Two Flavours Inspired By Kashmir
Radico Khaitan has introduced this luxury vodka in not one but two flavours! Indian Natural Vodka is for people who like it simple, and Indian Saffron Vodka is for those who want to try something new. That’s not all! Both flavours reflect purity, depth, and the heritage of their origin.
Talking about the launch, Abhishek Khaitan, Managing Director, Radico Khaitan, said, “With the Spirit of Kashmyr, we mark a pivotal milestone in Radico Khaitan’s premiumisation journey. As India’s largest vodka makers, we bring deep category expertise and an unparalleled understanding of the craft. “
He added, “Coupled with our nuanced appreciation of luxury, we are well-positioned to build brands that are elevated, authentic, and globally benchmarked. This launch reflects our confidence and commitment to creating world-class brands that celebrate India’s rich heritage while resonating deeply with the evolving tastes of modern consumers.”
Amar Sinha, CEO at Radico Khaitan, also said, “The Spirit of Kashmyr is a proud tribute to the soul of Bharat, a land where civilisation was born, where knowledge and beauty have thrived for over 5,000 years. Crafted from the rare saffron of Pampore and the pristine spring waters of the Himalayas, this vodka carries the essence of Kashmir, our crown, our pride, our heritage.”
What Does India’s First Luxury Vodka Cost?
Radico Khaitan has set the price of India’s first luxury vodka at ₹3,000 for the saffron flavour and ₹2,500 for the natural variant. The vodka will also be available in a handy 180ml pack at ₹740 and ₹620. The bottle has also been designed to perfectly capture the essence of its star ingredients. It highlights Pampore saffron, glacier-fed Himalayan spring water, and Himalayan grains.
Also Read: Britain Has A Desi Daru Vodka That’s Indian In Spirit, British In Craft, And Luxurious In Every Sip!
The Spirit of Kashmyr by Radico Khaitan sure sounds tempting. We don’t know about you, but we are definitely curious! Tell us, would you give it a try?
Cover Image Courtesy: Supplied
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