The Indian alcohol scene is reaching new heights, with both domestic and international brands raising the bar with innovation. From luxurious small-batch vodkas to bold new whiskies, 2025 is shaping up to be a golden year for premium spirits. What’s most exciting is how these new launches reflect a blend of heritage, craftsmanship, and modern experimentation. Here are some of the most exciting new alcohol launches in India you must try!
New Alcohol Launches In India
1. Mango Citron Rum By Ochre Spirits
Flavoured rums are having a big moment worldwide, and Indian brand Ochre Spirits is leading the charge with its brand-new release, Mango Citron Rum. This is the fourth product from Ochre and the second in its creative rum series, and it is unlike anything you’ve tasted before. Imagine the tartness of raw green mango paired with the bright, fresh kick of citrus; that’s what this rum promises in every sip. Ochre Spirits is confident that this new flavour will make waves, projecting sales of 30,000 cases over the next three years.
2. Nagomi By Oaksmith®
One of the best new alcohol launches of this year, Oaksmith® Nagomi is a must-try for whisky lovers who enjoy a smooth, well-balanced drink. From the makers at Oaksmith®, one of India’s top international whisky brands, this one represents the Japanese philosophy of ‘Nagomi.’ The unique blend of aged Scotch malts, rich American Bourbons, and the delicate Japanese art of blending makes Nagomi stand out. Suntory’s Chief Blender and the Master Blender of the Year 2024, Shinji Fukuyo, crafted this whisky.
Where: Goa and West Bengal
3. Godawan Triple Cask Travel Exclusive
Diageo India’s Godawan Single Malt has rapidly established itself as one of the country’s most unique single malts. Godawan Triple Cask Travel Exclusive, the brand’s most recent release, is now taking things to the next level. This whisky is crafted for global travel retail markets, designed for those who want something special to gift or enjoy while travelling. One of the most premium new alcohol launches, this whisky, with a stunning golden colour, was matured in former Bourbon barrels and finished in a unique blend of virgin oak, cherry wood and PX sherry.
Where: available at select duty-free destinations
Cost: ₹5,500 for 700 ml
4. Magic Moments ‘Flavours Of India’
Magic Moments, India’s best-selling vodka, has just unveiled something exciting with ‘Flavours of India,’ a new range of flavoured vodkas that celebrate Indian heritage. Alphonso Mango and Thandaai are the two new variants, designed to bring a touch of nostalgia with every sip. While the Alphonso Mango flavour is silky, tropical, and refreshing, Thandaai is inspired by festive Indian drinks, infused with saffron, rose petals, almonds, pistachios, and a dash of spices like black pepper.
Where: Rajasthan, Assam, Uttarakhand, Goa, and Madhya Pradesh
5. Russian Standard Vodka – Russia’s No.1 Vodka
India’s growing love for premium vodka is about to get even bigger with the arrival of Russian Standard Vodka, brought in by ABD Maestro. Known for its authenticity and purity, it is the most popular premium vodka in Russia. It is crafted using glacial water from Lake Ladoga and winter wheat from the Russian Steppes. Three varieties, Original (₹2,400), Gold (₹2,650), and Platinum (₹5,300 for 700 ml), are all set to win over vodka enthusiasts in India.
Cost: starting at ₹2,400 for 750 ml
6. Cashmir – India’s First Small-Batch Luxury Vodka From Kashmir
The company that created the acclaimed Indri-Trini single malt has now created India’s first small-batch luxury vodka, Cashmir. Cashmir is made with organic winter wheat from India and blended with pure glacial waters from the Kashmir Valley. Distilled seven times for exceptional clarity and bottled at 42.8% ABV, this vodka has been designed for those who look for quality and authenticity in every sip.
Also Read: 11 Celebrity-Owned Alcohol Brands Available In India To Check Out
7. Morpheus Super Premium Whisky
The makers of the iconic Morpheus Brandy have now launched a super-premium whisky space with Morpheus Super Premium Whisky. Boasting a smooth, rich character with fruity and floral notes, it is crafted with a bold mix of imported Scotch malts and fine Indian grain spirits, all aged in bourbon barrels. Whether you’re raising a glass after a hard day’s work or toasting a big achievement, Morpheus Whisky has a story that matches your spirit.
Cost: starting at ₹1,200
8. TRIKĀL Indian Single Malt
With the TRIKĀL Indian Single Malt – Eternal Whisky, Radico Khaitan is elevating Indian single malts to a whole new level. Made at the legendary Rampur Distillery, which has been crafting spirits for over 80 years, TRIKĀL is designed to tell a story of time itself. The name comes from the Sanskrit word for “past, present, and future,” making every sip feel like a journey through all three. One of the best new alcohol launches, this whisky opens with warm spice and soft vanilla, moves into layers of honeyed peat and toasted oak, and ends with a long, rich finish.
Where: available in Uttar Pradesh, Haryana, and Maharashtra
Cost: starting at ₹3,500
9. Glenmorangie Infinita 18 Years Old
The legendary Highland single malt brand Glenmorangie has introduced its much-loved Infinita 18 Years Old to India, but with a stunning new look. Now, Indian whisky lovers can enjoy its honeyed, caramelised citrus flavours, floral notes, and gentle spiciness in a beautifully redesigned bottle and box. This whisky spends 15 years in American oak bourbon casks, with some of it resting for an additional three years in Oloroso sherry casks, resulting in a flavour profile that is rich and endlessly complex.
Where: available at select retail outlets in Haryana and Maharashtra
Cost: starting at ₹9,500
10. The GlenJourneys – Ajay Devgn’s Exclusive 21-Year-Old Highland Scotch
Bollywood star Ajay Devgn has teamed up with luxury spirit makers Cartel Bros to launch a very special whisky called The GlenJourneys Pioneer Edition. This is a limited-edition 21-year-old single malt Scotch whisky, crafted in the Scottish Highlands and matured in hand-selected oak casks. With a strong 48% ABV, this whisky offers rich vanilla sweetness, ripe fruit, and a smooth smoky finish. Only 600 bottles of this Pioneer Edition are released worldwide, making this one of the most special new alcohol launches.
11. Smirnoff’s Flavours Made For India – Minty Jamun, Mirchi Mango, And Zesty Lime
Smirnoff, one of the world’s most popular vodka brands, has introduced three exciting new flavours tailored especially for Indian tastes: Minty Jamun, Mirchi Mango, and Zesty Lime. These fun and flavourful vodkas are perfect for casual get-togethers, house parties, and the growing trend of home mixology. Minty Jamun is both refreshing and nostalgic, while Mirchi Mango delivers a sweet heat. Zesty Lime is bright and lively, great for easy-to-make cocktails.
Where: available in Haryana, Karnataka, Maharashtra, and Uttar Pradesh
12. Salty Nerd Vodka
From the makers of popular Indian spirits like Yaksha and Rahasya comes Salty Nerd Vodka, a fresh and quirky vodka brand designed for today’s young drinkers. It’s smooth, clean, and charcoal-filtered for purity, but what makes Salty Nerd really stand out is its playful flavours and bold personality. There are six variants, from the classic clean vodka to fun flavours like Liberal Lemon, Capitalistic Cola, Woke Mint, Imperial Salted Caramel, and Conservative Cherry.
Where: Goa and Karnataka
Cost: starting at ₹1,500 for 750 ml
13. Ochre Saffron Vodka
Ochre Spirits is adding a touch of luxury to vodka with its Ochre Saffron Vodka, now available in Goa. This vodka is infused with real Kashmiri saffron, one of the world’s most precious spices, and a hint of citrus. This blend creates a smooth, warm, and vibrant flavour that doesn’t need sugary mixers to shine. Ochre’s saffron vodka offers a unique and elegant drinking experience for those who appreciate artisanal spirits crafted with care and passion.
Where: available in Goa
Cost: ₹1,450 for 750 ml
Whether you’re a seasoned whisky connoisseur or someone who loves playful new vodka flavours, these new alcohol launches have something for everyone.
Cover Image Courtesy: Supplied
For more such snackable content, interesting discoveries and the latest updates on food, travel and experiences in your city, download the Curly Tales App. Download HERE. First Published: July 23, 2025 3:49 PM