This Café in Chennai Serves A Cake That Looks Like A Towel But Tastes Like A Dream

What appears to be a rolled-up towel at Chennai’s beloved café, Joie The Dessert Bar is actually the city’s latest bizarre sweet treat, and this towel cake is capturing attention in the most beautiful way! With its all shades chocolate aura, it is making a gooey entry into hearts across the internet too! 

Serving Dreamy Weirdness With Towel Cake 

 

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A post shared by Joie by Strictly Desserts (@joiethedessertbar)

Launched recently, Joie The Dessert Bar’s latest dessert is being hailed as “Chennai’s first-ever towel cake” and already racking up views and likes across the city‑food reel. Superficially, it resembles a soft and cylindrical towel and yes, some fans look twice before realising it’s a dessert. But inside this crafty interior lies a sophisticated dessert: an eggless chocolate crepe, rolled tight around brownie bits, crisp chopped nuts, and silky chocolate spreads. Served wrapped, it is both charming to look at and unapologetically rich to eat. Diners report that the texture oscillates between tender crepe and crunchy filling, with plenty of filling in each bite.

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The Strictly Iconic: Joie The Dessert Bar

Serving this iconic cake amongst other treats, Joie The Dessert Bar operates in a cosy lane where curiosity piqued dessert lovers find solace. Social media posts describe the place as delivering hand‑crafted ice creams, sundaes & desserts worth swooning over. 

With rotating seasonal desserts and plant‑based, eggless versions often featured, it’s clear that Joie aims for innovation rather than ordinary sweets. The brand rides on a sister concern, Strictly Desserts, known around Chennai for molten cakes, cookie cups, tiramisus and specialty items like Strawberry Tres Lechs, Caramel Chocolate Bon Bon, The Nutty Professor Ice Cream, Milo Lava Cake claimed to be the first of its kind in Chennai, with lava cake crowned by Milo ice cream and powder. 

Patrons mention the Strawberry Tres Lechs, Caramel Chocolate Bon Bon, The Nutty Professor Ice Cream, Vietnamese Coffee Basque, Opera Cake, Nutella Dream Cake, and Biscoff Dream Cake (including mango, ube and hazelnut varieties), all pointing to a dessert menu that evolves often and thrives on creativity. Many offerings, particularly at Strictly Desserts hubs, remain eggless and vegetarian‑friendly. Joie in Alwarpet remains open typically from early afternoon into the late evening hours, often running until midnight on weekends. 

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What really stands out at Joie is how execution matches the aesthetic. The Towel Cake doesn’t just look fun but it delivers pastry‑level depth. Combined with inventive rotating flavours, an accessible location, and a menu rooted in local dessert trends, Joie The Dessert Bar makes a strong case as Chennai’s newest destination for dessert aficionados.

Where: Eatalica.38, Cooperative Colony, Austin Nagar, Teynampet, Chennai
When: 1:00 PM to 12:00 AM
Cost: ₹200 for two approx.

Cover Image Courtesy: joiethedessertbar/Instagram