In an unprecedented move for India’s travel tech sector, Atlys has pulled off what most players in the visa services space wouldn’t dare to attempt: it’s making international travel feel almost free. Hint: its priced at just ₹1!
Atlys Launches A Two-Day Sale: Visa For ₹1
The Bengaluru-headquartered platform, Atlys has launched ‘Atlys One Way Out,’ a two-day sale that offers Indian travellers a chance to apply for visas to global destinations for just ₹1. The sale will run exclusively on the Atlys website on August 4 and 5. Visas to countries such as the UAE, UK, Vietnam, Indonesia, Australia, South Africa, Egypt, Hong Kong, Georgia, Oman, Morocco, Qatar, Kenya, and Taiwan will all be available at the token amount of one rupee. For nations that mandate physical appointments like the US and parts of the Schengen region, their appointment bookings themselves will also be pegged at ₹1!
According to founder and CEO Mohak Nahta, it is a strategic response to a serious and well-documented problem: the prohibitive cost of visa applications. A 2024 report by the European Commission noted that Indian travellers collectively lost over ₹664 crore in non-refundable visa fees last year alone. These are costs borne often painfully, by students, solo travellers, and families alike, none of whom get their money back if a visa is denied. “Atlys was created to eliminate friction from the visa process. With the One Way Out Sale, we are taking that mission even further,” Nahta said.
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Say Hello To Almost-Free Travel
Over the past two months, a noticeable spike in user interest has been seen for destinations like Vietnam, Indonesia, Georgia, and the UK, with search volumes up by as much as 44% compared to the previous period. This growth is largely being driven by younger travellers, from first-time passport holders from Tier 1 and Tier 2 cities, many of whom belong to Gen Z and younger millennial cohorts.
Atlys anticipates overwhelming interest for the UAE and UK during the sale, given their historic popularity among Indian travellers and the relative ease of access they offer. But the goal is broader than conversions. It’s about dismantling long-standing barriers, bureaucratic and financial alike and turning what’s typically the most dreaded part of planning a trip into the most exciting.
If flight flash sales revolutionised air travel, Atlys is betting that the ₹1 visa model could do the same for outbound tourism.
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Launched in 2021, Atlys has already processed more than two million visas globally. With One Way Out, it’s not just changing how Indians apply for visas, it’s attempting to rewrite the narrative around who gets to travel, and at what cost.
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