It’s interesting how a place can change over the years, to the point that you barely remember how it used to look. One such destination is Daman. This tourist destination was once known for cheap alcohol and liquor being carried across the border, but it is now gaining attention for its beaches and tourism. Read on to know more!
Industrialist Anand Mahindra Highlights How Daman Has Changed
Every coastal town has a backstory, but Daman’s reads like a movie script.
For decades after it was liberated from Portuguese rule, it became famous for something far less grand: cheap alcohol and cross-border liquor runs.
Sandwiched right next to dry Gujarat and high-tax… pic.twitter.com/vePoFfBeqN
— anand mahindra (@anandmahindra) September 13, 2026
Industrialist Anand Mahindra took to his X handle to highlight how Daman has changed over the years. Talking about the transformation of this tourist destination, he wrote, “Daman’s reads like a movie script.” He recalled that Daman became known for cheap, duty-free alcohol after it was freed from Portuguese rule. Its location also played a role. Daman is close to Gujarat, where alcohol is banned, and Maharashtra, where liquor taxes are high.
Earlier, customs officials would carefully check the cars of his friends and family when they returned from Daman. These memories from his younger days show how strongly Daman was once associated with liquor and bootlegging.
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How Does This Tourist Place Look Now?
Anand Mahindra shared some recent posts showing how Daman looks at present. The city attracts tourists with its restored old forts, clean coastal promenades and rich heritage. At last, he added, “It is a subtle but strong reminder that our past reputations do not have to be our permanent destinations.”
If you’re planning to travel to this beautiful location, you can explore Jampore Beach, Devka Beach, Moti Daman Fort, St. Jerome Fort, Bom Jesus Church and Mirasol Lake Garden. This place definitely deserves a place in your travel list.
So, when are you planning your next trip? Tell us in the comments below!
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Cover Image Courtesy: Canva Pro/ KuntalSaha
FAQs
Which is the famous beach in Daman?
In Daman, Jampore Beach is a must-visit.
How location played a role in Daman being liquor hub?
Daman’s location near Gujarat and Maharashtra helped it become a liquor hub due to Gujarat’s alcohol ban and Maharashtra’s high liquor taxes.
Which places are must-visit in Daman?
In Daman, you can visit Jampore Beach, Devka Beach, Moti Daman Fort, St. Jerome Fort, Bom Jesus Church and Mirasol Lake Garden.