Cityflo, India’s urban transit bus commute service, has partnered with Project Mumbai to launch ‘Turning Pages’, an initiative that transforms select Cityflo buses into moving mini libraries. The programme allows commuters to read, borrow, exchange and donate books during their daily office journeys. Scroll down to know more.
Cityflo India & Project Mumbai Launches ‘Turning Pages’
The collaboration is part of Project Mumbai’s larger ‘Read Mumbai’ movement, which aims to promote a culture of reading across the city. Through Turning Pages, the two organisations hope to make everyday journeys more meaningful by allowing passengers to step away from screens and spend their travel time reading. As part of the pilot, select Cityflo buses will feature curated collections covering genres such as fiction, business, self-development, biographies and contemporary Indian writing. Commuters can pick a book to read during their journey while also contributing to the initiative by donating books or recommending titles for fellow passengers.
Speaking about the initiative, Sankalp Kelshikar, CMO & co-founder of Cityflo, said the commute is often one of the few parts of the day when Mumbaikars have uninterrupted time to themselves. He added that Turning Pages aims to use this time to encourage reading, expose commuters to new ideas and create an opportunity for passengers to contribute through book donations. Shishir Joshi, CEO and Founder of Project Mumbai, said the initiative brings together the energy of Mumbaikars, collaborative philanthropy and the willingness of citizens to contribute towards making the city a better place.
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‘Turning Pages’ To Promote Culture & Community
Through Turning Pages, Cityflo and Project Mumbai aim to show how simple interventions can add greater meaning to everyday urban experiences by bringing together mobility, culture and community.
Founded in 2015, Cityflo operates over 1,200 buses and serves around 18 million rides annually across Mumbai, Delhi, Hyderabad and Kolkata. The company focuses on providing comfortable and reliable alternatives to personal vehicles and unpredictable public transport. Project Mumbai, founded in 2018, is a not-for-profit organisation working with citizens, government bodies and private institutions to address urban challenges. Its initiatives span community engagement, public service, waste management, mental health, urban mobility and disaster relief.
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Well, this new initiative is such a good idea for readers and commuters to pass the time.
Cover Image Courtesy: Supplied
FAQs
Is Cityflo an Indian company?
Yes, Cityflo is an Indian company.