Usually, students are seen revising outside their test centres right before going in. But this time, the scenes outside the Re-NEET exam centres in Delhi were different. Swiggy’s Instamart decided to surprise students appearing for the exam by setting up stalls, handing out the ‘dahi-cheeni’ combination, leaving people praising the brand’s sweet gesture.
Swiggy Instamart’s Dahi-Cheeni Stalls Outside Re-NEET Exam Centres
The dahi-cheeni ritual outside NEET centres in Delhi 🤌❤️ pic.twitter.com/C4NBmf6JS4
— Ghar Ke Kalesh (@gharkekalesh) June 21, 2026
Eating dahi-cheeni (curd and sugar) before appearing for an exam is a popular traditional practice across India. In Indian households, starting an important task like an exam or an interview with something sweet is believed to ensure a positive result. This is apparently why Swiggy’s Instamart decided to set up stalls serving dahi-cheeni outside several Re-NEET exam centres in the national capital.
Videos and photos of students getting their own boxes of dahi-cheeni from the stalls were shared online and, naturally, left people amused. The initiative was not just by Instamart but also by Milky Mist, a dairy company. According to the X post shared by @gharkekalesh, the box had a small cup of curd, one sugar sachet and a spoon. The blue-coloured box also said, “Paper kardoge beat, exam hoga ekdum NEET.” Honestly, the gesture was super sweet!
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Netizens Praise The Sweet Gesture
Netizens on the internet couldn’t stop themselves from praising Instamart and its idea. One user wrote, “This is really such a sweet gesture,” while another commented, “Instamart is playing my mom’s role now.” A third user wrote, “Kudos to Instamart.”
Some users even asked whether the boxes were paid for or free. Many others called the initiative a good marketing gimmick. Even if it’s marketing, we are sure that students must have felt a little happy eating dahi-cheeni before their exam. The setup surely evoked many childhood memories of taking exams for us.
Also Read: India’s Protein Craze Hits Instamart With 150% Growth, ₹2.7 Lakh Carts & Greek Yogurt Boom
Have you ever eaten dahi-cheeni before an exam?
Cover Image Courtesy: @gharkekalesh/X
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FAQs
What is Instamart?
Instamart is Swiggy’s quick commerce platform that delivers groceries and essentials in minutes.