Quick commerce delivery apps in India once again proved to be a last-minute resort for many Indians. On New Year’s Eve, Instamart saw consumers hastily placing orders for their party needs. And you won’t be surprised to know that items like grapes, snacks, beverages, gifting items and even gold coins saw a massive surge in demand on the platform. Let’s take a look at what Indians were ordering on the last day of 2025!
Grapes Took Over New Year’s Eve Orders On Instamart
Grapes definitely took the internet by storm. With countless reels claiming that eating 12 grapes brings good luck in the New Year, Instamart recorded 235K searches for grapes in the first half of the day. People began getting their hands on their ‘good luck grapes’ as early as 5 am. In the final hour of 2025, grape sales jumped by 15 times! But that’s not all. Cakes also saw a steady 7x demand. It looks like many people were keen on welcoming the New Year by cutting a cake at midnight.
According to the Instamart report, party glasses saw a 2.5x spike in demand, beverages saw a 3.5x rise, pizza bases jumped by 2.8x, and BBQ-related items saw a massive 6x surge. These numbers clearly show that people hosting house parties turned to Instamart for their last-minute needs. Ramen lovers might feel a little disappointed, though, as Maggi surpassed ramen in total orders!
Also Read: New Year 2026: 12 Grapes, 12 Chimes, 3X Orders! Zepto Witnesses The Midnight Grapes Craze
Gold Coins, iPhones & 108 Packs of Kurkure
One user from Patiala ordered over 200 items on December 31, including 108 packs of Kurkure. Another user purchased gold coins worth ₹6 lakh. Items like Blue Lays, lemons, tonic water and desserts also saw a rise in demand during the last hours of 2025. As per the Instamart report, card games recorded a 3x surge in searches on the last day of December. It seems many people spent their final night of 2025 playing cards and trying their luck!
A Bengaluru user ordered protein powder worth ₹41,000, while another bought two iPhones worth ₹1.8 lakh. One Instamart user clocked 4,548 orders in 2025, with 15 of them placed on December 31 alone. Judging by these reports, it’s safe to say that grapes were the one thing everyone wanted to eat at midnight. Let’s hope they do bring good luck in 2026. One thing is clear. No matter how much you plan for New Year’s Eve parties, something always gets left till the last minute. And that’s when apps like Instamart come to the rescue.
So, what did you order on the last day of 2025 on Instamart? Grapes, cakes, or something else?
Cover Image Courtesy: Canva Pro/ Aflo Images and Ivan S (Representative Image)