Even if you’re not into K-pop, it’s hard to be unaware of Bangtan Sonyeondan, better known as BTS. The seven-member South Korean group is back in the spotlight after a four-year hiatus, once again taking the world by storm. Amid their much-awaited return, ongoing world tour, and major musical wins, the global sensation has now unveiled a sweet surprise for fans—a special purple, limited-edition Oreo collection. Here’s why you should be excited, too!
Oreo Teams Up With BTS For A Purple Cookie Drop!
BTS has now joined the exclusive list of celebrities who have teamed up with Oreo for a special-edition flavour. During the ongoing US leg of their Arirang world tour, RM, Jin, Suga, J-Hope, Jimin, V, and Jung Kook came together to design the “OREO & BTS Cookies.”
Staying true to BTS’s signature aesthetic, the cookies feature a striking purple hue, a colour closely associated with both the group and ARMY. They also come with a hotteok-inspired brown sugar pancake flavour, paying tribute to the beloved Korean street snack.
What makes the launch even more special is the packaging and design. The cookies will feature 13 unique embossments to celebrate BTS’s upcoming 13th anniversary in June. These include individual member names, the iconic BTS light stick, and three special cookies that come together to reveal a hidden message fans can decode only by collecting the complete set.
According to Forbes, this also marks the first time in Oreo’s history that the brand has introduced purple wafers. With the hotteok-inspired flavour, BTS hopes to bring a taste of Korean street food to a global audience, as the limited-edition cookies are set to launch across 80 countries worldwide.
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Adding A Korean-Touch To The Famous Cookies!
Answering the big question–yes, these BTS Oreo cookies will be available in India too! The special cookies will launch online on June 1, followed by their release in stores on June 8. Adding to the excitement, Oreo is also introducing a special fan engagement activity.
As per Forbes, starting June 8, fans can scan the QR code on the cookie pack or visit the official campaign website to submit messages for what Oreo calls “the world’s largest love letter to BTS,” a global digital tribute created from fan contributions. Selected participants will also get a chance to win exclusive BTS and Oreo merchandise.
The love letter campaign holds special meaning for both BTS and ARMY, as it reflects the group’s early days when fans would often write heartfelt letters to the members to express their support and encouragement.
Also Read: Ahead Of Tokyo Concert, BTS Visits THIS Famous Restaurant That Even Bad Bunny Loved!
Let us know in the comments how excited you are about these Oreos?
Cover Image Courtesy: website/Oreo & X/@CYPHERS_DDAENG3
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What flavour are the BTS Oreo cookies?
The cookies are inspired by hotteok, a popular Korean street snack, and feature a brown sugar pancake flavour.