Shirish Agarwal Promoted As Head Of Marketing For Samsung India’s MX Business

Shirish Agarwal has now been promoted as the Head of Marketing for the entire MX business at Samsung India. This promotion follows Shirish’s nearly three-year-long tenure with Samsung India, where he has worked as Director of Marketing since 2023. Here’s a look at his journey and career at Samsung.

Shirish Agarwal Is Now The Head Of Marketing For Samsung’s MX Business 

Based in Gurugram, Shirish Agarwal will now lead Samsung’s marketing strategy and brand initiatives for mobile experiences in India. According to Best Media Info, he has been associated with Samsung India for over 12 years across multiple leadership roles. Prior to his promotion as Head of Marketing, he served as Director of Marketing in the company.

You would be interested to know that Shirish Agarwal first joined Samsung India in 2009 as Deputy General Manager, Marketing, and spent nearly a decade with the company. After that, he also worked with companies like HP as a Marcom Specialist in the Imaging & Printing Group, with Times Internet as a Product Manager, and with CyberMedia as an Assistant Manager.

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He Worked For Panasonic Before Re-Joining Samsung

Over the years, Shirish Agarwal has built strong experience and expertise in handling brand communication, consumer behaviour, and marketing strategies. Moreover, he has also been closely involved in building consumer-focused campaigns for Samsung in India. Before rejoining Samsung India, he worked with Panasonic India from 2019 to 2023.

According to Mashable India, as Head of Marketing, Shirish Agarwal will now oversee the end-to-end marketing strategy for Samsung’s smartphones, tablets, and wearables business in India. Talking about his education, Shirish Agarwal holds an MBA in Marketing from Sungkyunkwan University under the Samsung Global Scholarship Program. He has also completed an MBA in Advertising and Communication from EMPI Business School.

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Shirish Agarwal will now lead Samsung India’s MX marketing division and play a key role in the company’s future campaigns. 

Cover Image Courtesy: Shirish Agarwal/ LinkedIn