Le Pain Quotidien, the beloved Belgian bakery and café chain renowned for its artisanal bread and wholesome cuisine. It is now set to make a grand re-entry into the Indian market with a master franchise agreement that promises to revitalize the country’s dining scene. This exciting development comes through a partnership with Bake & Brew Private Limited, a venture supported by the influential Nalanda Group.
Le Pain Quotidien’s New Chapter In India Begins
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Founded in Brussels by Alain Coumont in 1990, Le Pain Quotidien has built a formidable reputation across 20 countries with over 220 locations. It has certainly earned acclaim for its dedication to quality, simplicity, and communal dining. Known for its rustic charm and commitment to health and wellness, the brand is now preparing to weave its magic into the fabric of Indian gastronomy.
The re-entry is marked by an ambitious plan to launch over 100 outlets across India by 2035. The initial investment of the project is ₹35 crore. The first two flagship stores are set to open in Mumbai by March 2025. It will also be followed by a dynamic expansion strategy targeting major metro areas and high-traffic locations like airports.
Under the leadership of Brijesh Agrawal, Director of Bake & Brew Private Limited, this venture is poised to redefine the bakery and dining experience in India. Agrawal emphasises a shared vision with Le Pain Quotidien to introduce Indian consumers to a unique fusion of rustic elegance and modern innovation. Annick Van Overstraeten, CEO of Le Pain Quotidien, expresses her enthusiasm for this new chapter, highlighting the brand’s commitment to creating spaces that foster community and celebrate the joy of nourishing food.
A Flavourful Fusion
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Le Pain Quotidien’s Indian menu will also feature a delightful mix of its iconic international dishes alongside local specialities. While 80% of the menu will retain its global charm, 20% will be tailored to Indian tastes. Expect to savour millet-based dishes, fresh salads, tartines, and the brand’s renowned organic sourdough bread. The beverage menu will also cater to local preferences, offering house-made lemonades, teas, and coffees crafted from natural ingredients.
Le Pain Quotidien’s Indian outlets will embody the brand’s core values. They will blend rustic decor with modern design to create inviting spaces that encourage communal dining. The commitment to sustainability will also be evident through the use of biodegradable packaging and partnerships with local farmers. It certainly reflects a dedication to both environmental responsibility and community support.
The re-entry into India is not just a business venture but a community-centric initiative. The brand is set to create approximately 1,500 new jobs, with Bake & Brew implementing comprehensive training programs. It will certainly ensure exceptional service and customer experience.
Le Pain Quotidien’s return to India is an invitation to rediscover the joy of high-quality, sustainable food choices.
Cover Image Courtesy: Le Pain Quotidien/Instagram
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