The famous food ordering and restaurant aggregator Zomato enters into the original video content business. Stepping into a whole new platform, Zomato Originals will push out 18 shows ranging from comedy to cookery over the course of three months.
Starting from September 16 you will be able to see videos on your Zomato application. You will see the video tab under which all the shows will be listed. Giving Netflix, Amazon Prime and Hotstar a tough fight, Zomato Originals steps into a whole different market.
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Interestingly, these shows are shot in a vertical frame, similar to the IGTV format on Instagram. The videos will be categorised as per genres and the duration will last somewhere between 3 -15 minutes. These shows will be absolutely free to watch! Say Hello to New ‘Binge-Worthy’ platform – Zomato Originals.
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Shows On Zomato Originals
Food and You with Sanjeev Kapoor – You know him as India’s best-known Chef. Now get to know him as a food expert with an under 3-minute daily show that breaks myths and changes the way you think about food and your body.
Banake Dikha with Sumukhi Suresh – One of India’s best known stand-up comics and food nutritionists, Sumukhi is laugh-out-loud funny as she teaches you how to get the basics right.
Grandmaster Chef with Sahil Shah – Comic Sahil Shah has had a brainwave. He wants to learn age-old recipes from his own grandmother and everyone else’s in town.
Starry meals with Janice – Social media star Janice Sequeira takes a romp across some famous Bollywood kitchens as they feed her their personal faves. Diana Penty, Tapsee Pannu, The Pandey Family, Aditi Rao Hydari, Rajkummar Rao and Armaan Malik don’t just diet, they obsess about food!
Dude, where’s the food with Jordindian – There is lazy and then there is ‘Jordindian Lazy’. You’ll never need an excuse to order-in again.
Race Against the App – Neville Shah, Aadar Malik and Kautuk Srivastava are racing against an order, trying to beat the clock to win. Watch who wins in this gut-splittingly funny segment.
Deepinder Goyal, CEO and Founder, Zomato said in a statement, “We are constantly looking for new ways to engage our users around food. Most of our users visit our app several times a week. This presents us with an opportunity to further delight our users using Zomato Originals,” reports The Hindu.
We are completely thrilled to welcome Zomato Originals to our binge-watching platform list! Do let us know in the comments below what you think!