Prioritising the heart health of its citizens, Kuwait has announced a new rule regarding energy drinks. Yes, sending ripples across the food and beverage industry, this resolution of the country changes how energy drinks are sold, advertised, and consumed across the nation. We are talking about their ban on energy drinks at certain establishments.
Kuwait’s Rule For Energy Drinks
Dr. Ahmad Al-Awadhi has issued a ministerial decree. This decree changes how energy drinks are not just consumed, but also sold and advertised across the nation. As revealed in a report of The Times of India, an Indian daily, it is a comprehensive regulatory overhaul that aims to curb the health risk associated with such beverages. After all, health risks like palpitation and sleep disorders are common with energy drinks. And now, according to the new rules, there are certain restrictions that you want to take note of.
Here is the list of rules by Kuwait for energy drinks
- There is an age restriction of 18 years and older for people who wish to purchase the energy drink.
- Daily limit has been set at a maximum of two cans per person per day.
- There is a caffeine ceiling, with each can of 250 ml is legally restricted to a maximum of 80 mg of caffeine. This move aims to prevent ultra-potent versions from hitting the market.
- Producers and importers must have warning labels that feature clear, prominent health warnings on every single can.
Rule Is To Discourage Any Excessive Consumptions
The rules have been designed to discourage any excessive consumption, especially among adolescents and young adults. This is the age group which seem to experience stimulant effects of drinks that are caffeine-heavy.
Not only this, but there are no zones that are part of the decree. This means effective immediately, the sale and distribution of energy drinks are strictly prohibited in certain areas.
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Places Where These Beverages Are Prohibited
These include the following:
- Public and private schools, universities and institutes
- Government offices and agencies
- Delivery platforms and online apps are no longer allowed to bring the drinks to this doorstep
- Restaurants, cafes, sports clubs, food trucks, and grocery stores
By removing the drinks from the everyday social spots, the aim is to separate the fun of dining out or hanging with friends from consuming high-stimulant beverages. At this point, it’s worth mentioning that these new rules are not an inherent ban on the drink. However, they do aim to control how it’s sold and consumed. With the restriction on sales and limiting its consumption, the government is prioritising health, especially of younger residents.
Cover Image Courtesy: Canva Pro/Sergei Chuyko from Getty Images (Image is for representative purposes only)
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