“No One Was Fired,” YesMadam’s Statement On Mass Layoffs Angers Netizens; Many Call It “A Lousy PR Stunt”

Social media users were at a loss for words yesterday after reading the viral update about YesMadam laying off around 100 employees. According to reports, this Noida-based salon and home service platform terminated a huge number of its employees after they disclosed information about feeling stressed. The news spread like wildfire, stirred controversy, and garnered too much attention within a day. However, the reality is exactly the opposite of YesMadam’s portrayal of mass layoffs. It was just a marketing campaign at the end of the day!

YesMadam Released A Statement About The Actual TRUTH Behind Mass Layoffs

A viral email screenshot stated how YesMadam surveyed employees about work-related stress and many among them shared their concerns during the process. Shockingly, the startup terminated the employees “who indicated significant stress.” Though we are uncertain about the credibility of the source, it mentioned that the reason behind the layoff was to ensure that no one remains stressed at work.

Expectedly, people started bashing the company for this insensitive decision to terminate employees so easily without showing concern about their deteriorating mental health. YesMadam wanted to gain traction most simply and this viral screenshot helped them hit the bull’s eye. In reality, all these screenshots were a part of a marketing campaign.

Before introducing the ‘Happy 2 Heal’ programme for customers and India’s First De-Stress Leave Policy for employees, the Noida-based home service startup went viral, gained great engagement, and became the talk of the town. From the perspective of marketing and PR, the brand succeeded in spreading messages about its new launch. On the other side, some people pointed out thatr mental health has been taken lightly to attain this goal.

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Do Netizens Like The Approach?

Is YesMadam successful in grabbing everyone’s attention with the news of mass layoffs? Absolutely. However, it has received backlash too. The startup has become a recipient of hatred and negative comments from LinkedIn users. Many did not appreciate the implementation of the controversial strategy ahead of the new announcement.

A user commented, “Such people think doing such rubbish PR will help them to get eyeballs but you received hatred.” Another comment read, “Sorry but aise publicity stunt mat karo. Now, I am sad that koi FIRE nahi hua. Please FIRE the one who came up with this idea and SELF-FIRE the one who approved it.” Many are even calling the stunt “inhumane.”

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What are your views of YesMadam’s mass layoffs campaign?

Cover Image Courtesy: Canva, LinkedIn/ YesMadam