The fashionistas would be familiar with COACH, a global fashion house found in New York. From bags to clothes, you name it and they have it! And not just for women but men too. The beautiful apparels, bags, shoes etc look simply amazing. Besides fashion, they are known for innovative ideas — like the Tabby Shop trucks! These shop trucks are roaming all over the globe to bring you a wonderful collection of bags with a scoop of ice cream. Here’s everything you need to know about the ‘In My Tabby Ice Cream Pop Up’ by COACH — and their next stop is Delhi and Mumbai!
COACH’s ‘In My Tabby Ice Cream Pop Up’ In Delhi
With the use of the famous Tabby bag silhouette, the “In My Tabby” campaign honours the turning points that make people who they are. Through the personal narratives of the COACH Family, which also includes Lil Nas X, Camila Mendes, Kiki, and Jinyan Wu, the Charlotte Wales-directed and -photographed film emphasises the idea that what one carries makes one stronger. Through the lenses of identification, personal development, and the cast members’ journeys to becoming who they are today, “In My Tabby” portrays these stories.
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The ‘In My Tabby Ice Cream Pop Up’ is a fun-filled campaign with bags and scoops of ice cream! And Delhi is its first stop in India! The ‘In My Tabby Ice Cream Pop Up’ by the luxury clothing brand COACH arrives in India with its maiden stop at the DLF Emporio, Delhi, after travelling around pan-Asia.
Where: DLF Emporio, Delhi
When: 28th April 2023 to 15th May 2023 | 11:00 am–10:00 pm
Next Stop Is Mumbai!
With Coach’s immersive “In My Tabby Ice Cream Pop Up” at Jio Word Drive, BKC, Mumbai, prepare ready for a summer indulgence. This vibrant and whimsical experience, which was created to encourage uniqueness and self-expression, is full of Instagram-worthy moments honouring COACH’s classic Tabby Bag form.
Where: Jio World Drive, BKC, Mumbai
When: 5th May 2023 to 21st May 2023 | 11:00 am–10:00 pm
COACH was founded on a vision to hand-craft leather into exquisite, intelligent, and useful objects. The Original American House of Leather was established in 1941 by six artisans in New York. Lillian and Miles Cahn were responsible for the house’s expansion.
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Bring your best fashion to Coach to explore the brand’s world, and you’ll depart with a hearty appetite for ice cream and love.
Cover Image Courtesy: Press Release