Saudia Airlines Unveils Its Brand New Cabin Crew Uniform Along With New Livery

by Anupriya Mishra
Saudia Airlines Unveils Its Brand New Cabin Crew Uniform Along With New Livery

On September 30, Saturday, Saudia, which is the national flag carrier of Saudi Arabia unveiled its brand-new livery and uniforms for the cabin crew and the ground staff. The new brand colour identity includes green, blue, and sand brown. With the aim of the airline expanding its fleet and destinations, there has also been a massive digital transformation for enhancing the customer’s digital experience. Here’s all you need to know about the airline’s new brand identity.

Saudia Unveils New Brand Livery & Uniform

Saudia, which is the national flag carrier of the Kingdom of Saudi Arabia, recently unveiled its new brand livery. Coming to the new logo, this was chosen with the links to their kingdom. Green is chosen for the pride and honour of the national flag, along with the palm tree, which represents the generosity, culture, and hospitality of the kingdom. Not to mention, blue symbolises the seas in the skies, which is inspired by the groundbreaking future initiatives. Finally, the colour, sand brown is for the richness and authenticity of the homeland. It’s worth mentioning that this crisp royal blue colour of the new uniform certainly gives the staff a new identity.

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Introduction Of A Unique Saudi Virtual Assistant

As it happens, this event was organised in the presence of Royal Highness, Excellencies, and leaders hailing from both private and public sectors, the brand marks the beginning of a new era for the airline! Yes, with the introduction of innovative concepts, in terms of customer services, the guest experience is bound to be enhanced with the celebration of Saudi culture. Moreover, this official presentation took place at the airline’s headquarters and was also attended by media personnel. Additionally, a unique Saudi virtual assistant has also been introduced that will allow guests to streamline booking and flight procedures.

At this point, it should be noted that the airline’s new identity and digital transformation are in alignment with Saudi Arabia’s vision. 2030.

So, soon when you fly to a destination in Saudi Arabia, you might get to see the new livery of the airline along with the cabin crew dressed up in the new uniform.

Cover Image Courtesy: X/SaudiaGroup & Saudi_Airlines