The Badshah of Bollywood, Shah Rukh Khan’s son Aryan Khan, has always made it clear that he is not interested in acting. But the recent news is that he is soon going to enter the business world. He announced his foray into the heavily regulated world of the liquor business on his Instagram account. Aryan, with his partners, has partnered with the world’s largest brewer to launch a vodka brand in India.
Aryan Khan To Launch A Premium Vodka Brand In India
Shah Rukh Khan’s son, Aryan Khan, has announced his venture into the business world with his partners, Leti Blagoeva and Bunty Singh. For distribution and marketing purposes, the trio has teamed up with the regional branch of the largest brewer in the world, Anheuser-Busch InBev (AB InBev).
The trio launched a company named Slab Ventures, which is a Netherlands-based luxury lifestyle collective. Aryan announced the launch of D’YAVOL under Slab Ventures. D’YAVOL will curate products for the luxury market with a collaboration of fashion and beverages. The initial plan calls for the trio to launch a premium vodka brand and then slowly move into the brown spirits market.
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Directing A Web Series Under Red Chillies Entertainment
Other premium consumer segments, such as apparel and accessories, as well as alcoholic beverages, will soon be added to the company’s portfolio. They will also be releasing a limited-edition capsule apparel collection into the market soon. The word D’YAVOL means “devil” in Bulgarian.
Aryan Khan recently announced his directorial debut with web stories under the Red Chillies Entertainment banner. He posted a picture on his Instagram account informing followers that he has penned down the script and cannot wait to direct as well as showrun the series.
We wish him all the luck!
Cover Image Courtesy: @aryankhan/Instagram