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Swiggy Replaces Delivery Guy Symbol With Ghostly Figure Chasing Delivery Agent; Netizens Call It ‘Temple Run’

Since being shared on July 11, the image has garnered nearly 2,000 likes and continues to gain traction online.

by Nikitha Sebastian
Swiggy Replaces Delivery Guy Symbol With Ghostly Figure Chasing Delivery Agent; Netizens Call It ‘Temple Run’

Food delivery giant Swiggy has taken a spooktacular turn with their order tracking app. They’ve ditched the usual image of a Swiggy delivery rider on a scooter and replaced it with a ghostly figure chasing after the delivery person! This unexpected change has sent social media into a frenzy, with customers offering a hilarious mix of confusion and amusement.

Swiggy Replaces Delivery Guy Symbol With Ghostly Figure Chasing Delivery Agent

The screenshot, originating from Pune and shared by digital creator Sanil, shows the order arriving in nine minutes – on time, but with a chilling twist. The delivery person is depicted racing against a dark, spectral figure, presumably in a desperate bid to deliver the food piping hot. Since being shared on July 11, the image has garnered nearly 2,000 likes and continues to gain traction online.

One user, clearly a fan of the popular mobile game, commented, “Delivery partner is playing Temple Run!” Another, initially startled by the image, shared a screenshot with the caption, “What design is this, Swiggy? I thought my delivery guy had an accident!”

Also Read: Bengaluru Swiggy Driver Saves the Day (And Dinner) With A Rapido Ride; Netizen Asks, “Bhaiya Indiranagar Jayega Kya?”

Witty Reactions From Netizens

 

The comments section overflowed with witty reactions. One user playfully remarked, “Delivery boy Temple Run khel raha hai [Delivery boy is playing Temple Run],” while another, catching on to the intended humour, wrote, “I thought my delivery guy was being chased by a ghost which was the intention, apparently.” Another user commented, “This is Swiggy and Zomato in a race. Zomato works in the shadows.”

A third user took a more literal approach, commenting, “The delivery guy looks haunted by a ghost.” A fourth user, perhaps more spiritually inclined, joked, “I thought they had a ghost chasing after the delivery guy. I was ready with Hanuman Chalisa when he came for delivery.” This comment playfully references a Hindu devotional chant believed to ward off evil spirits.

Not everyone was a fan of the change. A fifth user, identified only as an “X user,” expressed confusion, stating, “Lol, seriously! I was thinking the same yesterday! Thought the rider fell down! Earlier one, man on the bike, was just right. Swiggy Cares, why this?! ” One user even came up with an explanation, “ That is one Rakshas chasing Swiggy … Rakshas here is symbolic .. it signifies that Swiggy is chasing the delivery boy to ensure he reaches in time.”

Also Read: Delhi-Meerut Expressway To Remain Closed For 5 Days For The Annual Kanwar Yatra Pilgrimage; Traffic Restrictions Inside

Whether it caused a moment of panic, a burst of laughter, or simply a raised eyebrow, Swiggy’s ghostly delivery update has undeniably captured the attention of the internet. It’s a reminder that a touch of humour can go a long way in engaging with customers and creating a memorable brand experience.

Cover Image Courtesy: @thedarkrebel/X (Formerly, Twitter)

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First Published: July 12, 2024 5:40 PM