SLAW, the UAE’s beloved burger brand, has mastered the art of turning simple patties into culinary masterpieces. With its roots firmly planted in Emirati culture, Slaw has grown into a powerhouse of flavour and innovation. But the brand isn’t stopping at five thriving locations. Now, SLAW is rolling out something fresh, literally, a food truck that promises to take the burger-eating experience to the next level.
SLAW’s Food Truck Adventure In Dubai
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Burgers on wheels? Yes, please! SLAW has hit the road with its brand-new food truck, now parked at Aswaaq Community Mall in Al Barsha South 1. This mobile marvel serves the same mouth-watering burgers fans know and love, but now in a convenient on-the-go format.
For the first time, SLAW offers combo meals, burgers paired with fries and drinks in a handy bundle. Whether you’re taking a lunch break or battling midnight cravings, this food truck delivers bold flavours with unmatched convenience.
SLAW isn’t just a catchy name; it’s a tribute to the UAE’s postal code (337), reflecting the brand’s Emirati pride. Founded in 2020, SLAW has redefined casual dining with its bold, tangy, and saucy burgers.
Starting with one humble location, the brand now boasts five bustling branches, including a strong presence in Abu Dhabi. But Slaw’s vision goes beyond the Emirates, it has plans to add six new outlets by mid-2025. A centralised kitchen is also in the works to ensure every bite is consistently delicious, no matter where you enjoy it.
Local Love, Global Ambitions
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SLAW’s secret sauce isn’t just its recipes, it’s its connection to the community. The decision to launch a food truck at Aswaaq Community Mall came directly from listening to its loyal Emirati customers. This thoughtful approach has cemented Slaw’s reputation as a brand that genuinely cares.
Beyond its local appeal, SLAW dreams big. With its unique flavour combinations and commitment to quality, it’s poised to become a global name. The brand already resonates with burger lovers worldwide, and its journey has only just begun.
Why Slaw Stands Out
Freshness lies at the heart of SLAW’s operations. Every dish starts with top-tier ingredients prepared daily. The result? Burgers bursting with flavour but surprisingly lower in oil and fat. Slaw proves that indulgence doesn’t have to come at the cost of quality or health. If you haven’t tried their latest food truck, now’s the time. Grab a combo meal, snap a pic for the ’Gram, and let your taste buds join the SLAW revolution.
Cover Image Courtesy: Supplied
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