MakeMyTrip recently made the announcement of collaborating with the Ministry of Tourism to launch “Traveller’s Map of India”. The online travel company initiated this new initiative to let travellers explore the diverse and unique places in India. This is a special offer by MakeMyTrip to celebrate Independence Day and the country’s rich glory and here’s all you need to know about it.
What Is Traveller’s Map of India?
MakeMyTrip developed this initiative by working with the Ministry of Tourism. The Traveller’s Map of India is a microsite that has been developed as an interactive platform for travellers. This brand-new beginning helps travel enthusiasts to identify and delve deeper into the diverse destinations of India. The main purpose of the Traveller’s Map of India is to help users to discover the offbeat tourism gems of our country. It showcases over 600 destinations in India that are beyond the popular and bustling tourism places of India. Also, this has been developed in line with the Government of India’s visionary ‘DekhoApnaDesh’ programme.
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This microsite by MakeMyTrip also contributes to supporting the immense potential of domestic tourism. In a press release, the online travel company added how this powerful instrument for socio-economic development also contributes to the multifactoral growth of the country’s economy.
“We welcome MakeMyTrip’s initiative to showcase diverse destinations of India and to promote domestic tourism”, said Shri G. Kishan Reddy, Union Minister of Tourism. He further added, “We invite more such initiatives to realise our collective dream of showcasing our country to the world.”
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How Did MakeMyTrip Develop The Initiative?
The online travel company researched the travel search history of India to finalise the curated shortlist. Lakhs of users use MakeMyTrip each and every day and based on popular searched and must-see destinations, MakeMyTrip selected only those places that are offbeat and lesser known among the masses. To develop Traveller’s Map of India, these travel places have been categorised using tags such as adventure, beaches, heritage, mountains, wildlife, and more. Also, these tags are to help travel enthusiasts plan trips to their favourite travel genres.
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Rajesh Magow, Co-Founder & Group CEO of MakeMyTrip shared that the Traveller’s Map of India reflects the voice of almost every Indian traveller which makes it aptly commemorative of Independence Day, according to the press release.
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Cover Image Courtesy: Canva