Picture this: It’s 6 AM, and sleepy residents in Sharjah form a long queue, eagerly waiting for their prize, not the latest gadget or limited-edition sneaker, but a bottle of organic milk. Mleiha Organic Milk has become the talk of the town (and beyond), selling out faster than concert tickets. With just 4,000 litres available each day, bottles vanish by 10 AM, leaving latecomers clutching air. This Sharjah-made dairy delight has caused such a frenzy that people from Dubai, and even Ras Al Khaimah, are making milk pilgrimages across the emirates. But what exactly makes this milk worth the hype?
Sharjah’s Milk Brand That’s Worth The Miles
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Mleiha Organic Milk hit shelves at the Sharjah Cooperative Society in August and has already achieved rockstar status. With no artificial additives and a high-quality formula containing over 4% fat, 3.5% protein, and A2A2 protein (known for being easy on the tummy), it’s got consumers hooked. Now expanding to Dubai’s Union Coop stores, the milk is proving that its allure knows no borders.
Dubai resident Alzain shared her struggle to get her hands on the elusive bottle: “I made multiple trips to Sharjah before I finally scored one!” She isn’t alone in her pursuit; others have happily crossed the Emirates to savour what’s being called “the Rolls-Royce of milk.”
And the numbers back the buzz, the 1-litre bottle goes for Dh9.95, almost 50% pricier than standard brands. Even the 2-litre bottle is Dh17.95, but devoted fans insist that the rich taste justifies the extra dirhams. “It’s a small luxury with a big impact,” one customer explained, happily cradling her prized purchase.
More Than Just Milk: Mleiha’s Big Plans
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The dairy empire is just getting started. Under the directive of Sheikh Dr Sultan bin Muhammad Al Qasimi, Sharjah’s Ruler, Mleiha Dairy Farm plans to grow its herd from 5,000 to 8,000 cows, ensuring more milk flows through Sharjah and beyond.
But milk is just the beginning. Dr Khalifa Al-Tunaji, head of the Agriculture and Livestock Department, teased upcoming launches, including organic yoghurt, flavoured milk for kids, and long-life milk, to arrive by year-end. Additionally, June will see the release of organic fruits, vegetables, honey, and free-range poultry, positioning Mleiha as the ultimate one-stop shop for wholesome living.
Also Read:Try This Tiger-Style Black Sugar Boba With Milk And Cream Mousse At Dubai Mall
Conclusion
Mleiha Organic Milk has quickly become more than just a dairy product, it’s a lifestyle statement, a symbol of quality, and a rare gem that consumers can’t get enough of. Its premium pricing hasn’t deterred fans, who view the milk as an investment in health and taste. With ambitious plans and new product lines in the pipeline, Mleiha Dairy is poised to become a household name across the UAE.
So, who knows if you’re willing to set that alarm for an early morning trek? You might just get your hands on a bottle of liquid gold. But hurry, by 10 AM, it’s already history.
Cover Image Courtesy: Ektifa Food/Instagram
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