What’s New At Sharjah’s East Boulevard? Dubai’s Pickl, La Brioche Patisserie, Berenjak & More

Sharjah's Fresh haven for dining and shopping.

by Deeplata Garde
What’s New At Sharjah’s East Boulevard? Dubai’s Pickl, La Brioche Patisserie, Berenjak & More

An exciting social hub has emerged in Sharjah. Experience the vibrant pulse of East Boulevard, a key feature of the Aljada megaproject in Sharjah, as it welcomes a plethora of new dining venues and retail outlets. With 87 enticing shops, cafes, and restaurants now open along its 2.2-kilometre stretch, East Boulevard has rapidly become one of the UAE’s most happening destinations.

What’s New At Aljada, Sharjah?

 

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Indulge in a culinary adventure at East Boulevard, boasting exciting additions like Berenjak, a sought-after Persian eatery, and Sharjah’s first outpost of Home Bakery. La Brioche, renowned for its French pastries, also makes its debut, alongside TBK and Pickl, offering delectable Italian-American fare and trendy burgers, respectively. Stay tuned for upcoming arrivals such as Rang, Chef Eyad, the Late Lounge café, and Mara Lounge.

These newcomers join a diverse array of established F&B brands at East Boulevard, including Bosporus, Five Guys, Starbucks, Hoof Café, Moon Slice Pizza, and Origami. The boulevard also houses a variety of retail stores and services, including Spinneys, Carrefour, Maple Bear Nursery, Mumuso, First Abu Dhabi Bank, and the Artal fashion outlet, as well as pharmacies, salons, florists, and dry cleaners.

Project Progress And Future Prospects

 

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Recent developments in the adjacent East Village and Nest residential communities have expanded the open leasable space by 80%. This has created a welcoming, pedestrian-friendly environment along the boulevard. It has an estimated population of 70,000 upon completion. Also, it will include a catchment area spanning Sharjah City and much of northern Dubai. Retail, leisure, and entertainment form integral components of the Aljada master plan. Overall, it will feature over 7,500 finished residences and an array of amenities. The amenities include the SABIS International School-Aljada, Wellfit flagship gym, and Zad food truck park. Also, adding an Aljada Skate Park, the megaproject offers an unmatched lifestyle amidst verdant green landscapes.

Encompassing 24 million square feet, Aljada stands as Sharjah’s largest project to date, poised to transform the emirate. As East Boulevard continues to evolve, it promises to be a vibrant hub for residents and visitors alike. Everyone can enjoy dining, shopping, and socialising in style in here.

Cover Image Courtesy: Press Release

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