With Gen Z And Millennials Driving A 40% Rise In Sustainable Travel, Report Reveals How Sustainability Is Shaping Winter 2024

The winter season doesn’t just bring the chills with it but is also the perfect time to explore the world. The visa processing website atlys anticipates winter travel trends with an emphasis on adventure, well-being, and cultural immersion. The rich cultural offerings and reasonable prices in Southeast Asia, Central Asia, and the Middle East attract Indians, while traditional winter vacation spots continue to be well liked. Read on to know more about the evolving landscape.

Here Are The Holiday Season Or Winter Travel Trends

While winter destinations like the Swiss Alps and Japan’s Hokkaido are growing in popularity due to skiing and snowboarding, Iceland and Norway are popular destinations for travellers seeking out unique winter experiences because of their Northern Lights encounters.

With a 27.2% increase in visa applications, tourists are increasingly looking for festive settings in classic European destinations like Vienna, Zurich, and London. However, with their pleasant climates and thriving cultural scenes, Georgia, Portugal, and Turkey are also becoming viable substitutes. Paris and other expensive destinations, on the other hand, are seeing a minor drop in interest.

The popularity of wellness travel is growing, and the top destinations for restorative vacations are Bali, Thailand, and Sri Lanka. However, destinations like the Maldives saw a decline.

Travellers are increasingly looking for less expensive, culturally stimulating destinations outside of the typical ones. Consequently, budget-conscious tourists are increasingly choosing places like Thailand, Vietnam, Azerbaijan, and Almaty.

Also Read: UAE Travel Trends: What Are Dark Sky Destinations That Residents Are Preferring To Travel For A Holiday

From Sustainable Travel Choices To New Year’s Celebrations Unique Trends

With ecotourism initiatives and responsible environmental exploration, Scandinavian nations like Norway and Sweden are pioneers in sustainable travel. Other well-liked travel locations are Costa Rica and New Zealand. According to atlys data, eco-friendly travel has increased by 40%, particularly among Millennials and Gen Z.

More and more professionals are travelling for work on vacation to cities like New York, Singapore, and Berlin. Egypt’s combination of modern commercial facilities and historical landmarks makes it more desirable for Bleisure travel.

Family travel is also becoming more popular, with the UAE, Singapore, Europe, and Australia being the most popular destinations for get-togethers involving multiple generations. Reflecting broader shifts in holiday approaches, the 2024 holiday season shows an increasing interest in meaningful travel that is consistent with individual beliefs and a variety of experiences.

Travellers are increasingly choosing destinations with distinctive New Year’s customs, such as Edinburgh’s Hogmanay event or Tokyo’s. There has been a noticeable surge in tourism in the United Arab Emirates (UAE), especially in Dubai, where visitors are even making quick excursions of three to four days to celebrate the start of the new year.

Also Read: Work-Play Balance, Offbeat Destinations And More, These Were The Leading Travel Trends In 2024

So, after observing these winter holiday season travel trends, where are you planning to go before 2024 ends?

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