We love ordering food from restaurants and cafes and enjoy the deliciousness in the comfort of our homes. Sadly, we get disappointed at times seeing the drastic differences between the pictures used on food delivery apps and the actual dishes. Not just humans on social media, looks like restaurants are catfishing people too, with AI-generated pictures. Zomato CEO shared his concerns about restaurants using AI-generated images on menus and here’s everything he suggested.
Zomato Discourages Using AI-Generated Food Images On The App
At Zomato, we use various forms of AI, to make our workflows efficient.
However, one place where we strongly discourage the use of AI is images for dishes in restaurant menus. AI-generated food/dish images are misleading, and we have received numerous customer complaints on this… pic.twitter.com/XXgSDGr6Aj
— Deepinder Goyal (@deepigoyal) August 18, 2024
Deepinder Goyal, CEO of Zomato, made a long post on the X platform sharing his views on using AI for pictures of dishes to showcase on menus. He shared how his company uses various forms of AI to make everyone’s workflows efficient but he and his teammates “strongly discourage the use of AI in images for dishes in restaurant menus.”
Calling these photos misleading, he mentioned receiving many customer complaints due to this problem. Users shared that differences in the actual looks of dishes and AI-generated images lead to a breach of trust. All these increase complaints, lower ratings, and refunds.
Deepinder requested all the restaurant partners to stop using artificial intelligence to curate pictures for their menus from now onwards. He further added that Zomato will actively start removing these photos from menus by the end of August. “We will stop accepting AI-generated dish images,” he also shared.
Also read: Inspired By BigBasket, Zomato Launches New COD Feature That Streamlines Payment Process
Zomato Is Helping Restaurants For Shoots
Taking to the X platform, Zomato CEO reached out to all the partnered restaurant owners and shared important news. They can contact Zomato’s catalogue support team to shoot food pictures to display on their menus. If anyone has not invested in real food shots for their menus, they can schedule a photo shoot. To reach out to the team, mail at catalogue@zomato.com.
Deepinder Goyal also added that this procedure is of “pass-through cost” and his brand does not charge any cost or make any money for this.
Not only for restaurants but Zomato’s marketing team has also been instructed to stop using AI-generated pictures for marketing purposes.
What are your views on this decision?
Cover Image Courtesy: Canva, X/ Deepinder Goyal (@deepigoyal)
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