CSK fans! What if you were given a once-in-a-lifetime opportunity to win match tickets, Chennai Super Kings (CSK) jerseys and more exciting goodies? Well, pinch yourself because it is absolutely true! It’s time to bleed yellow and how because Gulf Oil Lubricants India and Dentsu Creative have formed a team to launch the ‘Unstoppable Army’ campaign. In a never-before-seen move, the brand will hand over the reins of its advertising to the fans to give you the platform to let the creative juices flow and make your own Gulf Oil India ads.
CSK Fans! Make Your Own Ads For Gulf Oil India & Win Exciting Prizes
View this post on Instagram
With the ‘Unstoppable Army’ campaign, Gulf Oil Lubricants India and Dentsu Creative want to foster a deeper connection between the brand, the total fans and the CSK team. Fans are invited to let the creative juices flow and make their own Gulf Oil India ads. This initiative celebrates the spirit of cricket and its ardent supporters. Exciting, much?
The campaign kicked off with a behind-the-scenes film featuring CSK’s players, led by the OG, Mahendra Singh Dhoni. As the players arrived on set prepared to shoot the Gulf Oil ad, they were met with a googly! The CSK players were introduced to the brand’s unique concept of gifting time back to the players, allowing the fans to take centre stage and create their own ads.
View this post on Instagram
How Can You Participate?
If you’re excited to show your love, support and loyalty to CSK, then let’s tell you how you can participate. All you need to do is follow these few simple steps and unleash your creativity:
- Create a 20-second ad showcasing your love for CSK and Gulf Oil.
- Tag @gulfoil.india in your reels and descriptions.
- Visit www.gulfunstoppablearmy.com and register.
- Avoid using copyrighted music.
- Shoot the ad vertically for Instagram, YouTube Shorts, and Facebook, and horizontally for YouTube.
- You can earn extra points by using the Gulf Oil CSK filter on Instagram and incorporating Gulf Oil products in your videos. Additionally, all participants are encouraged to tag their friends and invite them to join the fun.
The ultimate prize for the most creative and engaging fan-made ads is the opportunity to see your ads aired on TV, a testament to the campaign’s commitment to celebrating fan loyalty. Other prizes include CSK match tickets, CSK jerseys, vouchers and much more. Whistle Podu!
As the campaign gains momentum through digital platforms like YouTube, Instagram, and Facebook, Gulf Oil aims to create a cohesive and engaging narrative that celebrates the spirit of cricket and its supporters.
A Unique Fan Experience!
With the ‘Unstoppable Army’ campaign, Gulf Oil Lubricants India and Dentsu Creative have set the stage for a unique fan experience, blurring the lines between spectators and creators, and fostering a deeper connection with the beloved CSK team.
This campaign has set the digital realm ablaze, serving as a resounding testament to the unwavering dedication and fervour of CSK’s unshakable fan base. With CSK fans painting the town yellow with their creative Gulf Oil India ads, the “Unstoppable Army” has captured the hearts of cricket enthusiasts across the nation.