Domino’s Pizza has cooked up quite the unconventional Valentine’s Day surprise for pizza enthusiasts in the UK and Ireland, a perfume that captures the essence of their beloved Pepperoni Passion pizza. This peculiar fragrance, aptly named Eau de Passion, promises to envelop its wearer in a blend of spicy, peppery notes complemented by warm, woody undertones. Watch the video of its launch!
Domino’s Launches Pepperoni-Scented Perfume For Valentine
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The novelty fragrance arrives in a distinctively designed pyramid-shaped bottle that cleverly mimics pizza slices. However, those eager to add this unique scent to their collection should note that it’s not available for purchase.
Instead, Domino’s is hosting an exclusive giveaway between 10-17 February. Only 65 “fortunate” individuals are set to receive a 30ml bottle of this limited-edition creation. To promote this quirky venture, Domino’s enlisted Married at First Sight UK personality Luke Debono.
He is featured in a promotional video enthusiastically dousing himself with the pizza-inspired scent. The campaign has predictably sparked a wave of mixed reactions across social media platforms.
This Is How Netizens Reacted In The Comments Section
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The public response has ranged from amused appreciation to bewildered confusion. One former Domino’s employee quipped about already being familiar with the scent. They said that it is rather persistent and does not go away even after bathing.
Another social media user praised the campaign’s execution, describing it as “hilarious and done with class”. Meanwhile, several sceptics questioned whether this might be an early April Fools’ prank, whilst others simply responded with an avalanche of laughing emojis.
Whether one finds the concept of pizza-scented perfume brilliantly inventive or bizarrely amusing, it’s certainly achieved its goal of getting people talking. After all, what better way to make this Valentine’s Day memorable than by wearing a fragrance that might have others wondering if you’ve just emerged from a pizza parlour?
In addition to the perfume, Domino’s has also released a ring box for Valentine’s Day. It looks like a top box used by the delivery agents of the company.
Also Read: When Domino’s Used To Give Printed Coupons & Pamphlets, Netizens Are Feeling The Nostalgia
Would you like to own either of these items? Let us know in the comments section below!
Cover Image Credits: @dominos_uk/Instagram
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First Published: February 14, 2025 12:41 PM