The ‘City of Joy’, Kolkata is bathed in colours, sounds, fervour and the aroma of freshly prepared bhog for Maa Durga. It’s Durgo Pujo time as Bengalis, dressed in their finest attire are going pandal hopping and worshipping the Goddess with ardent devotion at their homes. Amid the festive season, Croma, a Tata Enterprise unveiled the first-of-its-kind Alpona painting on the iconic Howrah Bridge. Here’s more to it.
Croma Decks Up Howrah Bridge With Unique Alpona
Alpona is a folk art style traditionally practised by women in West Bengal. It involves creating beautiful motifs made of rice flour on floors and walls during religious occasions and festivals. The motifs include the traditional mango or paisley design, lotus, Lakshmi footprints, plough, sun and other floral patterns.
Traditionally, women hold the powdered rice with water between their fingers. And swiftly move them to create a rangoli-like design on the ground. To celebrate Durgo Puja in a grand and memorable manner, Croma created a stunning Alpona on Kolkata’s iconic landmark, the Howrah Bridge. The lifeline of the city now has a beautiful festive Alpona created around Croma’s electronic gadgets.
Croma’s unique Alpona emphasises the importance electronic gadgets play in one’s life. The inauguration of this Alpona was a festival in itself as large crowds flocked to witness this uniquely designed artwork. The captivating display of artistry not only encapsulates the essence of the auspicious festival but also the brand’s innovative approach to displaying its offerings.
Beautiful Alpona on Howrah Bridge 👏 pic.twitter.com/Q0TQ6g3QYf
— Poonam Datta (@Poonam_Datta) October 16, 2023
Artwork That Is An Ode To Durga Pujo & The Necessities Of Modern-Day
Howrah Bridge’s sidewalks and the road are adorned in Alpona that reflect modern-day society replete with phones, laptops, headphones, washing machines and more. The motifs are innovative and they perfectly encapsulate the flavours of Durga Pujo and the necessities of our modern-day lifestyle. To bring this larger-than-life art piece to life, Croma took the help of Sanjay Paul, a talented artist and his team.
Shubo Mahalaya to u also…
This is Howrah Bridge getting decorated with alpona to mark the beginning of Durga Puja… Feel like sharing with u🙂 pic.twitter.com/2ZmNXULduN
— Satarupa Ghosh (@Satarup67602837) October 14, 2023
This includes Anwesak Dawn and over 80 students from Government Art College who worked tirelessly to pay homage to the city of Kolkata and its rich artistic traditions. Conceptualised by Futuera Inc. and the Croma team, the Alpona on Howrah Bridge was executed by The Brand Street.
BENGAL saying to all the expatriate Bengalees and foreign delegates "সুস্বাগতম" on PUJO.❤❤
I’ll be honest with you, seeing the Howrah bridge painted with colors (alpona) was a distant dream, but to my utter surprise…it DID HAPPEN!! ❤️ pic.twitter.com/8FU2lwgo6x
— 𝙼𝚞𝚗𝚗𝚊 (@YourboyMunna) October 17, 2023
Shibashish Roy, the Chief Operating Officer of Croma revealed to Indian Television that they launched their first store in Kolkata in 2019. He further adds that since then, the electronic gadget company has expanded to 14 stores in the city. So, they are delighted to be part of the festivities and connect with the sentiments of the locals.
Apart from the Alpona, Croma visitors to Kolkata’s pandals can also witness the brand at Mudiali Trikone Park, Chorbagan Sarbojonin, Ahiritola,Dum Dum Tarun Dal and other pandals.
Looks like this Alpona on Howrah Bridge has impressed both locals and tourists in Kolkata. Many took to the microblogging platform X to share pictures and videos of the traditional artwork. And they definitely look splendid!
— সুমিত দত্ত (@ssumitdutta) October 11, 2023
Meanwhile, how are you celebrating Durga Pujo? Are you going pandal hopping in your city?
Cover Image Courtesy:@smita_muk and @YourboyMunna/ X
For more such snackable content, interesting discoveries and latest updates on food, travel and experiences in your city, download the Curly Tales App. Download HERE.
Good news! We are on WhatsApp! Subscribe to Curly Tales WhatsApp Channel to stay up-to-date with exclusive content and BTS. Join HERE.