Social media often shows us cool marketing strategies by famous brands that leave a lasting impact. On Janmashtami, August 16, Zepto, one of the most loved online grocery delivery platforms, surprised its users by delivering a free pack of butter with a unique twist. The surprise instantly brought a smile to everyone’s face. Scroll down to view the video.
Zepto’s Surprise Janmashtami Delivery
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An Instagram user, Shreeya (@shryzz_75), took to Instagram to share how Zepto surprised its customers with a cute surprise gift this Janmashtami. She posted a video with the caption, “I thought Zepto sent me free butter on the occasion of Janmashtami, but instead of butter I received this cute little card saying, ‘Oops, maakhan chor got here before you,’ and that surprise really made me smile.@zeptonow You’re doing such a great job at making festivals extra special”.
In the video, we can see her taking out a butter packet from the bag, and when she opened it, instead of butter, she found a cute note. The note said, “Oops, Maakhan chor got here before you! Amul butter delivered in 10 minutes, gone in seconds”. The other side wishes “Happy Janmashtami.”
Netizens Laud The Cute Marketing Strategy
This cool marketing by Zepto has won millions of hearts online. The video quickly gained a lot of traction, and many users dropped adorable reactions in the comment section.
One user wrote, “That is so cute.”
Another user added, “The cutest thing I saw today.”
One netizen commented, “Even I got this with today’s order. I was surprised 1st, then I laughed.”
One user also joked about this and wrote, “Imagine ordering butter and getting this.”
“Bhai log cute hai, but butter toh mila hi nahi!”, another user added.
Another Instagram user appreciated the platform’s marketing strategy and wrote, “Marketing teams in India went from demonising Indian festivals to really doubling down on them and really embracing them beautifully. Welcome change!”
Even Zepto commented on the post, “Ye sab maakhan chor ne kiya hai.”
This cool marketing strategy by Zepto has left us in awe, and we’re not forgetting it anytime soon. What is your reaction to this video? Tell us in the comments below!
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Cover Image Courtesy: Instagram/ Shreeya
