Kerala, the moment you hear or read this word, I am sure you automatically hear ‘God’s own country’ after it. The coastal state is blessed with stunning backwaters, lush greenery, aromatic spice plantations, serene beaches, and so much more. The tourism department of Kerala is known for coming up with amazing initiatives to promote and boost tourism. This time they have launched a bidding game, ‘Holiday Heist’.
Kerala Tourism Launches ‘Holiday Heist’, A Bidding Game
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Kerala Tourism has unveiled yet another creative strategy to entice travellers from across the nation and overseas. This comes with the promise of cheap vacation packages through a bidding game.
The “Holiday Heist” game offers tour packages at absurdly low prices, and if one has a propensity for bidding correctly in a wild and imaginative manner, one can win them.
The winners of this innovative game, which is powered by WhatsApp, will be able to steal vacation packages that showcase Kerala’s renowned and alluring locations. The goal of the game is for players to compete to win tour packages by placing the lowest unique bids in the most creative ways possible.
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Choose From 30 Stunning Packages
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To steal a package, you need to bid exceptionally cheap in addition to high. As Kerala Tourism’s sole WhatsApp campaign, it also represents a significant turning point for the nation’s tourism bureaus.
In the press release, PA Mohamed Riyas, the minister of tourism, is quoted. This bidding game differs from regular auctions in that it rewards strategic thinking and inventiveness, which will highlight the individuality of each player. The game’s platform is Maya, Kerala Tourism’s official WhatsApp chatbot (7510512345).
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As part of the game, Maya will release brand-new trip packages each day for 30 days, giving players new opportunities to win each day of the contest.
The bidders can search for their ideal Kerala vacation among the 30 alluring packages available. Send Maya the message “Holiday Heist” to enter the bidding game. Then, choose the day’s bundle and begin bidding. Every day after 3 pm, the winning bid will be revealed. (As per Hindustan Times)
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Got a knack for bidding? What are you waiting for?
Cover Image Courtesy: Canva and Kerala Tourism
First Published: July 23, 2023 6:17 PM