2025 is almost here, and significant travel trends for the new year have started emerging, reflecting how travel lovers will be vacationing in the new year! Hilton released its Annual Travel Trends Report for 2025 recently, and it showed a fascinating shift in travellers’ preferences. Read on to learn more about these new trends.
Hilton Annual Trends Report Predicts Travel Trends For 2025
Hilton released its fourth Annual Trends Report, and it predicts 2025 to be the “Year of the Travel Maximizer.” According to the report, amidst the post-pandemic leisure travel boom, people wish to maximise their time and financial investment during a vacation. So, they will pair their desire to relax and recharge with high-impact adventures and experiences to make the most of their vacation time.
Talking about this report, Chris Nassetta, President & Chief Executive Officer of Hilton, said, “Our 2025 Trends Report uncovers what has been simmering for years – the intersection of work and play; of relaxation and adventure; of being alone but together. Travellers don’t just want to choose their own adventure – they want to maximise every moment of their time away. This new data reveals a fascinating dichotomy and growing focus on experiences that will keep us on our toes, constantly evolving to meet the needs of tomorrow’s traveller.”
Trends To Look Out For In The New Year
Here are some of the most interesting travel trends for 2025 revealed in Hilton’s Annual Trends Report –
1. Go Getaways – Nearly 7 out of 10 travellers enjoy being active when they travel and 1 in 5 leisure travellers are planning outdoor adventures in 2025.
2. Sleep Retreats & Hurkle-Durkling – The report reveals that 1 in 5 travellers will indulge in Hurkle-Durkling, a Scottish term for lounging and doing nothing. They will also like to book a spa or wellness treatment to enhance their sleep.
3. Slow Travel – 1 in 4 leisure travellers is planning to explore the world and experience different cultures in 2025.
4. Travel with Frolleagues – More travellers in 2025 will be vacationing with Frolleagues, friends who are also colleagues.
5. MeMooners – Solo leisure travellers who enjoy “me-time” and wish to indulge in self-care and personal enjoyment.
6. Time Travel – The report showed that 58% of global travellers, who travel with their kids, revisit destinations from their childhood and embrace nostalgia.
So, which travel trend for 2025 did you find the most interesting in this report? Let us know in the comments.
Cover Image Courtesy: Canva (representative image)
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