Goa And Nainital Top The List Of Family Holiday Destinations In India

by Vaishalee Kalvankar
Goa And Nainital Top The List Of Family Holiday Destinations In India

Be it visiting your native place, or your grandparents, heading out to a resort town where you’ve relished some of the best food, enjoying the thrill of spotting a deer at a national park, or just spending quality time with your cousins by the pool, summer breaks often form some of our most cherished childhood memories. Such reminiscences of family vacations stay with us forever and bring a sense of joy and togetherness.

Importance Of Family Vacations

Global travel technology company, OYO has rolled out a consumer study to understand summer travel trends among families. As per the study – Summer Vacation Index – Family Edition 2022, 82% of parents said they have a difficult time juggling work and keeping children occupied during summer breaks. The study highlights that over 65% of parents in India intend to plan vacations with their kids this summer, after two consecutive years of lockdowns during summer breaks. These consumer insights also became the genesis for OYO’s latest summer campaign – “Don’t let their summer break, break you” which highlights every parent’s dilemma — prioritising work while keeping kids entertained. The campaign brings to life children’s yearning for a summer break through quirky characters. The campaign is set to go live across multiple channels such as print ads, out-of-home, radio channels, digital films, direct customer connections and social media. The campaign is spread across various regions such as Delhi NCR, Mumbai, Bangalore, Chennai, Kolkata, Ahmedabad and Hyderabad. With this campaign, OYO aims to emphasize the importance of family vacations. 

Goa Tops The List Followed By Nainital, Rishikesh 

With 41% upvotes, Goa is the most sought-after destination for family vacations with kids. Other preferred top 10 destinations as per their ranking are Nainital, Rishikesh, Gangtok, Mount Abu, Pondicherry, McLeodganj and Mahabaleshwar. The survey reveals that kid-friendly amenities are a must for Indian parents when choosing a hotel. 58% of Indians would prefer a stay with a swimming pool for kids. 56% would prefer hotels with kids’ play areas, followed by proximity to water parks, and big television in the room, among others. For summer holidays, short leisure trips of about 1-3 days continue to be the preferred duration for this year, followed by a strong preference for a week-long vacation by 38% of the respondents.

Also Read: 5 Cave Waterfalls You Must Visit On Your Next Trip To Rishikesh

Parents Heading To Scenic Locations

Speaking on the campaign and the report, Shreerang Godbole – SVP – Product & Chief Service Officer – OYO said, “Summer is a fun time for children. They look forward to this break all year long. During the pandemic, parents didn’t have a choice but to keep kids entertained at home themselves. However, now parents are looking forward to heading out on trips with their kids to scenic locations like Goa, Nainital, Rishikesh, Gangtok, and Mahabaleshwar among others. As per these choices, parents are opting for nature-filled destinations, especially at hill stations or by the beach. Mayur Hola, SVP & Head of Global Brand – OYO said, Parents, are on edge, juggling between zoom calls and impatient children who are dying to head out. That’s why our latest campaign shares a friendly reminder with parents; take a trip as much for yourselves, as for the kids. 


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