This is the story of a 30-year old humble eatery in Naif street, which sells the crispiest Jalebis in Dubai. The shop sells about 28-30 kgs of Jalebi every day and on Fridays it touches 70-80kgs. Back in 1987, Jalebi was sold for AED 4 per kg. Today it is AED 25 per kg. Watch to know more about their story.
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