Tinder India has come up with a bold campaign called “Move On”. For this, the dating app has teamed up with Mumbai’s favourite artisanal ice cream brand, Indu Ice Cream, to create four limited-edition flavours. Keep reading to know all about it.
‘Moving On’ With Tinder & Indu Ice Cream
Introducing the new “Move On” campaign, Tinder has decided to collaborate with Indu Ice Cream to prepare four limited-edition ice cream flavours. The idea behind this collaboration? Turn your heartbreak into a sweet moment of self-care with something delicious.
Speaking on this collaboration, Aditi Shorewal, Communications Lead for Tinder in India and Korea, has said, “At Tinder, we believe breakups aren’t just endings—they’re powerful beginnings. Each chapter of the “Move On” campaign is about turning heartbreak into a reset – helping you let go, heal, and move forward with Tinder by your side. From boxing it out, to throwing it out, and now–scooping it out–we’re celebrating how Gen Z is reclaiming heartbreak with self-worth and humour. This collaboration with Indu Ice Cream is an expression of self-care; it’s a reminder that closure doesn’t always come from a conversation – it can come from choosing yourself, one scoop at a time.”
Chef Saloni Kukreja, founder of Indu Ice Cream, said, “This is a playful collaboration between Indu Ice Cream and Tinder, where modern dating meets our bold, Indian-inspired flavours. We have created four limited-edition ice creams to turn heartbreak into delicious move-on moments.”
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What Are Tinder’s Four Limited-Edition Ice Cream Flavours?
For its ‘Move On’ campaign, Tinder and Indu Ice Cream have created four limited-edition ice cream flavours that are modern, quirky, and will be loved by Gen Z.
1. Dil Ka Falooda
Bold flavour with a desi twist that screams self-respect. When someone breaks your heart, don’t just move on–upgrade your standards, and this flavour is all about it.
2. Not Your Matcha Ya
For all the wrong swipes that made you question your taste. This new flavour is like a palate cleanser. Some matches are just mistakes, and there are more ‘flavours’ for you in future.
3. Your Ex’s Tears
The flavour is a strong reminder not to melt for someone who vanished from your life.
4. Toxic Espresso
Bitter and bold, this flavour is like the last sip of your emotional chaos before you start working on your glow up.
These new, limited-edition ice-cream flavours are available only in Mumbai on Swiggy and Zomato.
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Cover Image Courtesy: Supplied