Good news for people living in the UK! You can soon enjoy traditional craft beverages from India, such as Goa’s feni, Kerala’s toddy, and other artisanal wines. The two countries have now signed a free trade agreement, giving these Indian spirits access to developed markets in the UK!
Indian Craft Spirits To Enter The UK Market
Traditional Indian craft spirits, including Goa’s feni, Kerala’s toddy, and Nashik’s artisanal wines, are all set to gain recognition in the UK. So, for those living there, you might soon have something new to sip on besides your usual scotch or beer. As per a report by Mint, India and the UK have signed a free trade agreement that will allow these Indian spirits to receive Geographical Indication (GI) status. With this addition, people in Britain will get to experience drinks with a unique and distinct flavour profile that’s very different from their regular beverages.
Reportedly, these Indian craft beverages will now share shelf space in high-end UK retail stores and hospitality chains. This is not only great news for the UK market, but also a major boost for the Indian government. They have been working to promote exports of Indian alcoholic beverages and make them more recognisable globally.
India Aims To Be Among The Top 10 Alcohol Exporters In The World
As per a report by NDTV World, with this new development, the Indian government expects the country’s alcohol exports to reach USD 1 billion (₹8654 crore approx.) by 2030, up from the current USD 370.5 million (₹3096 crore approx.).
According to the Agricultural and Processed Food Products Export Development Authority (APEDA), India already produces high-quality beverages, including gin, beer, wine, and rum. Their quality gives them strong potential to compete with global brands in international markets. It should also be noted that India is currently ranked 40th in the world for alcoholic beverage exports. The government’s goal is to enter the top 10 in the coming years. The introduction of Goa’s feni and Kerala’s toddy might just be the first step in that direction.
Also Read: One Tea, Many Possibilities! From Masala Chai To Tea-Infused Spirits, The Many Ways To Enjoy Tea
What do you think of this move? People in Britain will now get to taste something far more unique than their usual drinks. And who knows, these bold Indian flavours might just become their new favourites.
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