To cater to price-conscious consumers, Swiggy is stepping into a new space with the launch of Toing, an affordable food delivery app. With this move, the food-tech giant looks to expand its reach beyond premium and mid-range markets, offering pocket-friendly meal options without compromising on convenience. Scroll on to know more about this.
Swiggy’s Toing, A Separate & Affordable Food Delivery App
According to Moneycontrol, Swiggy has launched Toing, a new budget-friendly food delivery app designed to cater to price-conscious consumers. The app will list eateries that can offer affordable meals to people, mostly in the ₹100-150 range.
This new app is like an extension to Swiggy’s Rs 99 store on the main app. However, with this new app, the platform aims to scale up and provide consumers with more options to enjoy food on a budget. Swiggy’s Toing will operate as a separate arm and will be the seventh app by the platform.
Pune, Not Bengaluru, Chosen To Try The New App
Moneycontrol reported that the app is already live on the App Store and Play Store in Pune. The company has picked Pune over Bengaluru as their target audience for the app is price-conscious consumers like students and the young workforce, and Pune is the perfect place to try this new model.
With a green and pink interface, the new app will deliver food and groceries. The app is different from Swiggy’s Snacc and Rs 99 store. With Toing, Swiggy’s goal is to offer affordable meals, but unlike Snacc, which focuses on canteen-type food with 10-minute delivery, it will have meals in the ₹100-150 range.
We can’t wait to see how this new endeavour by Swiggy will pan out! Let us know your thoughts in the comments.
Cover Image Courtesy: Swiggy
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