In a world increasingly aware of the urgency of climate change, eco-tourism is swiftly becoming more than just a travel trend—it’s a global movement. As people seek out ways to enjoy nature while safeguarding it for future generations, India has positioned itself at the forefront of sustainable travel. With eco-tourism on the rise, the hospitality industry is embracing new ways to balance adventure with responsibility. According to a report by the Federation of Hotel and Restaurant Associations of India (FHRAI), KPMG, and the PHD Chamber of Commerce and Industry (PHDCCI), India’s sustainable tourism market is poised for a robust rise.
The Rise Of Eco-Tourism In India
India is a beacon of hope, championing sustainable practices across various sectors. The spotlight is now on eco-tourism, a sector gaining remarkable traction in the country. There is a projected growth of 15.7% from 2019 to 2027, reaching $4.55 billion.
The growth of eco-tourism in India reflects a broader commitment to environmental responsibility, driven by both industry players and eco-conscious travellers. Hotels, resorts, and lodges are increasingly adopting sustainable Environmental, Social, and Governance (ESG) frameworks to cater to this burgeoning segment of eco-aware tourists.
One standout example is the Chambal Safari Lodge, nestled within the National Chambal Sanctuary. Since its inception in 1999, this eco-lodge has been a pioneer in promoting sustainable tourism. Over the past 25 years, Chambal Safari Lodge has reclaimed 20 acres of forest land, protected 10 hectares of natural habitat, and significantly boosted the gharial population from 200 to over 2000.
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The Role Of The ImPart Collective
To further the cause of sustainable tourism, the Chambal Safari Lodge collaborated with The ImPart Collective. It is a Milan-based ESG consultancy with a presence in Bengaluru. This partnership aimed to share and standardise best practices in eco-tourism through a comprehensive report.
The ImPart Collective is known for its expertise in developing tailored ESG strategies and helped create a pioneering framework for wildlife and sustainability reporting. The report, a groundbreaking initiative, also highlights several key achievements and future goals for Chambal Safari Lodge:
- The lodge aims to achieve 100% solar energy reliance by 2025.
- They plan to improve their water positivity rate by harvesting 100% of rainwater. It is currently at 37,400 litres per room per night.
- In 2023, they offset 5.87 tonnes of carbon annually, intending to reach 51 tonnes.
- 67% of their revenue in 2023 was reinvested into the local community. 20% of profits were also directed towards community development programs.
- The lodge naturally treats organic waste, practices solid waste segregation, and uses eco-friendly products.
- They have reduced their energy consumption per room night by 30% over the past five years.
- Their rainwater harvesting exceeds their total water consumption, offsetting 1100 room nights.
- Recent initiatives include funding smart patrolling projects and increasing nesting sites within the sanctuary.
- The lodge boasts a 50% minority workforce, 20% female employees, and 50% female representation on the board. 50 hours of training per year is also offered to each employee.
The rise of eco-tourism in India certainly represents a significant shift towards sustainable travel and environmental stewardship. With pioneering efforts like those of Chambal Safari Lodge and the support of organisations like The ImPart Collective, the future of eco-tourism in India also looks promising.
Cover Image Courtesy: Canva
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