In an era when consumers are increasingly conscious about their health and the ingredients in the products they consume, Bengaluru-based, Mossant Fermentary claims to launch India’s first clean-label, low-sugar tonics. These tonics have been developed with a sharp focus on reducing sugar content.
Low-Sugar Tonics In The Market
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India’s non-alcoholic drinks market is expected to increase by 6.72% to $21.49 billion by 2028, reflecting a growing desire for healthier beverage options. Mossant Fermentary, a Bangalore-based firm that creates healthier beverages, has launched clean-label tonics. The indigenous tonics cater to the growing desire for plant-based and transparent beverages, aligning with health and wellness trends.
Consumers are increasingly seeking beverages with lower sugar content to maintain a healthier lifestyle without compromising on taste. They come in four flavours :
- Classic Tonic: A low-sugar alternative to traditional tonic water, infused with hand-squeezed limes and grapefruits for a refreshing taste
- Jalapeno Tonic: For those who enjoy a little spiciness, the Jalapeno Tonic is the ideal choice.
- Rosemary Tonic: This savoury and aromatic tonic, blended with fresh rosemary, gives a unique herbaceous flavour to any cocktail hour.
- Passionfruit Tonic: This unique tonic base is combined with juicy passionfruit from Wayanad for a vivid and delicious tropical flavour.
In addition to appealing to health-conscious consumers, Mossant Fermentary’s clean-label, low-sugar tonics are likely to have a significant impact on the mixology scene.
The Future Of Mixology
In addition to appealing to health-conscious consumers, clean tonics are likely to have a significant impact on the mixology scene. With the rise of craft cocktails and a growing appreciation for premium spirits, bartenders and mixologists are constantly looking for high-quality mixers that enhance, rather than mask, the flavours of the spirits they use. Tonics, with their sophisticated flavour profiles and low sugar content, provide bartenders with the tools to elevate their cocktails while meeting the growing demand for healthier options. Whether it’s a gin and tonic with the Classic Tonic or a refreshing mocktail with the Floral Tonic, these products are set to become a staple in the world of mixology.
As consumers become more conscious of what they drink, clean-label tonics mark a significant step forward for the country’s beverage industry.
Cover image credits: Mossant Fermentary
First Published: September 13, 2024 4:36 PM