And we are back with another shoot done from the tallest building in the world. Yes, you guessed it right we are talking about Burj Khalifa. Can you guess the brand? Here goes the hint! ‘Dar ke aage jeet hai!’. If you screamed the name of the soda brand then you are spot on. Mountain Dew ropes in Tollywood star Mahesh Babu for the ad shot in Burj Khalifa recently.
What Does Their Brand Tagline Mean?
Their tagline goes as Dar ke aage jeet hai. The commercial acts on the brand’s belief that when confronted with fear, people have two options: submit to the dread or tackle the problem with confidence. Hence the previous ads have always portrayed daredevil activities performed by distinctive stars.
On top of the world! Watch as Dew and I start an epic adventure together! @MountainDewIn#BhayamVoduluGelichiChudu #DarrKeAageJeetHai pic.twitter.com/Cqfe8xQhQh
— Mahesh Babu (@urstrulyMahesh) February 4, 2022
Mahesh Babu Is On His Way To Set A New World Record
Mahesh Babu is practising a stunt in preparation to represent India. The commercial depicts Mahesh Babu grappling with the question of if he’ll be able to finish the work satisfactorily. The actor then downs a Mountain Dew and jumps from the top of the Burj Khalifa, feeling revved up. As they witness Mahesh Babu do the tough stunt, those on the ground have their eyes locked. They were actually worried at one point that the star might face problems performing the feat in the middle.
The superstar commented that he is of the belief that everyone faces challenges in some phase of their life. Nothing’s better than facing the issue and solving it for once rather than being fearful. He gave his affirmation to be the believer of the ad concept and is proud to perform this act. He also hopes that the commercial will motivate individuals to face their concerns with courage and resolve.
The brand’s philosophy honours the spirit of those who bravely face their concerns.
First Published: February 07, 2022 4:55 PM