Mission:Play! By Mattel, A Dreamland For Barbie & Hot Wheel Fans Arrives In Abu Dhabi

Abu Dhabi welcomes Mattel's family entertainment centre.

by Deeplata Garde
Mission:Play! By Mattel, A Dreamland For Barbie & Hot Wheel Fans Arrives In Abu Dhabi

Barbiecore fans, assemble! Just when you thought the Barbie fever was lost, Mattel brings another magical experience to Abu Dhabi. The UAE capital welcomes a new family entertainment centre by Mattel, Mission: Play! This family entertainment centre promises an immersive adventure inspired by beloved Mattel brands, including Barbie and Hot Wheels, creating a haven for fans of all ages.

A Playful Paradise By Mattel In Abu Dhabi

In a collaboration with iPS Operations, a division of Al Hokair Group, Mattel has unveiled the first-ever Mission: Play! family entertainment centre in Abu Dhabi. Nestled within The Galleria on Al Maryah Island, this whimsical wonderland spans an impressive 4,000 square meters, offering a blend of physical and digital play experiences.

Zone Out in Barbie, Hot Wheels, and More

Step into Mission: Play! and embark on a journey through three enchanting zones, each inspired by iconic Mattel brands. From the glamour of Barbie’s world to the adrenaline-fueled excitement of Hot Wheels, and the creative exploration of Mega Brands, there’s something for everyone to enjoy.

Beyond Play: Celebrations and Retail Therapy

But wait, there’s more! In addition to the immersive play zones, Mission: Play! features dedicated event spaces, celebration rooms, a vibrant cafe, and a retail store brimming with Mattel toys and exclusive merchandise. Whether you’re hosting a birthday bash or simply indulging in some retail therapy, Mission: Play! has you covered.

Expanding the Fun

This marks the second Mission: Play! entertainment center to open its doors, following its successful debut in Berlin in 2022. Operating under a lease agreement with Al Maryah Retail Company, the asset manager of The Galleria, Mission: Play! is poised to become a must-visit destination for families seeking fun and excitement in the heart of Abu Dhabi.

With the arrival of Mission: Play!, Mattel invites Barbiecore fans and enthusiasts alike to rediscover the joy of play in an immersive and engaging environment. Whether you’re racing through the tracks of Hot Wheels or unleashing your creativity with Mega Brands, Mission: Play! To provide unlimited joy and excitement for the family. So gather your loved ones, embrace your inner child, and embark on a thrilling adventure at Abu Dhabi’s newest entertainment hotspot.

Cover Image Courtesy: TheGalleria/ Website

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