Munnar’s Strawberry Season has hit a rough patch this year, dealing a blow to farmers and local tourism. Despite vast cultivation in the picturesque regions of Koviloor, Vattavada, Pazhathottam, and Chilanthiyar, an unexpected combination of falling prices and a disease outbreak has left growers in distress.
Munnar’s Strawberry Season Faces Crisis
Munnar’s Strawberry Season, particularly in the Vattavada region, has long been a seasonal attraction. Tourists flock to the strawberry farms of Munnar to experience farm visits, plucking sessions, and fresh produce markets. However, this year, farmers are grappling with a severe downturn. The main culprit? A sudden price drop and the spread of plant diseases have affected the yield and quality of strawberries.
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Tourism & Farming Take A Hit In Munnar’s Strawberry Season
The Vattavada strawberry farming community heavily relies on seasonal tourism, which has been significantly impacted. Many farmers invested heavily in their crops, expecting a profitable return. However, with reduced demand and low prices in the market, they are facing financial difficulties. Additionally, reports of disease affecting strawberry plants have led to concerns about long-term sustainability.
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What Lies Ahead For Munnar’s Strawberry Season?
The uncertain fate of Munnar’s Strawberry Season raises concerns for both farmers and tourism operators. Authorities and agricultural experts are exploring solutions, including disease management techniques and potential support for farmers affected by the crisis. Meanwhile, tourists visiting Munnar may still get a glimpse of the strawberry farms, but the once-thriving industry is at a crossroads.
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Munnar’s Strawberry Season has long been a highlight of Kerala tourism, but this year’s setbacks underscore the challenges faced by local farmers. With the right interventions, there is hope that the vibrant strawberry fields of Vattavada will flourish again.
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