Collaborations are becoming increasingly popular as celebrities and brands team up to create unique products that stand out in the market. Sabrina Carpenter’s summer banger song, Espresso is collaborating with Van Leeuwen, a well-known artisanal ice cream brand, to launch an exciting new flavour.
Sabrina Carpenter’s Espresso But Make It Ice Cream!
Van Leeuwen claims Carpenter, a “VL super fan,” is collaborating with them on an espresso ice cream. Available in Van Leeuwen shops starting on June 28, the taste has an espresso base combined with brownies, chocolate chips, and fudge swirls. It may also be purchased online and by the pint. The business states that a portion of proceeds will be donated to charity.
Van Leeuwen has already announced noteworthy collaborations. Among the brand’s most puzzling partnerships was one that produced an ice cream flavour reminiscent of mac & cheese in partnership with Kraft. In any case, espresso and chocolate make a great flavour combination, and the idea makes sense in light of Carpenter’s number-one hit song. The track features clever lyrics and an upbeat tempo, embodying the energetic and vibrant essence that the title suggests. Concentrating on an indisputable rich flavour profile could be riskier throughout the summer. Anything with a coffee flavour usually seems more fitting in the winter months but the song’s relatability and the way it captures the rush of emotions and experiences in a compelling format can be a treat to the taste buds.
Also Read: Nutella Ice Cream Debuts In Italy, Brings Sweet Delight Just in Time For Summer
Food Songs For Summer – A Trend?
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Summer has long been associated with carefree fun, outdoor activities, and, notably, a soundtrack that captures its vibrant energy. In recent years, a peculiar yet delightful trend has emerged within the summer music scene. Brands and marketers have also recognised the potential of food songs to connect with audiences.
The 2020 hit, ‘Watermelon Sugar’ by Harry Styles epitomises this trend. The song’s catchy tune and its titular reference to a popular summer fruit encapsulate the season’s essence. Similarly, tracks like “Peaches” by Justin Bieber showcase how food can be a metaphor for love, relaxation, and good times. “Ice Cream” by BLACKPINK and Selena Gomez is another example. These songs celebrate simple pleasures and evoke a sense of carefree joy. The trend of these songs for summer taps into nostalgia, simplicity, and the universal appeal of food.
Cover image credits: Instagram/Sabrina Carpenter
First Published: June 11, 2024 4:31 PM