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Salman Khan To Launch His First Dubai Outlet Of Being Human At Deira City Centre

by Deeplata Garde
Salman Khan To Launch His First Dubai Outlet Of Being Human At Deira City Centre

Bollywood’s iconic superstar, Salman Khan, has set the fashion scene abuzz with his new announcement. The star has unveiled that his clothing brand, Being Human will be making a grand debut in Dubai. You will soon find its first Dubai outlet in the heart of Deira.

Salman Khan Announces Debut Of Being Human In Dubai

Dubai to get its first Being Human store. What makes this venture even more special is that it marks the brand’s first foray beyond the realms of South Asia, venturing into the vibrant and diverse market of Dubai.

Spanning an impressive 2,500 square feet, the store finds its home on the first floor of City Centre Diera Mall. The prime location will showcase the essence of Being Human to a global audience. The inauguration of this iconic store will be a family affair. You can expect to spot family from the Khan Family soon in the Emirates for the inauguration. Salman Khan’s brother, Arbaaz Khan will be doing the honours. While Being Human already boasts around ten stores in Bangladesh and Nepal, this marks the brand’s maiden step into the international arena. The brand’s global footprint doesn’t stop there, as it sets its sights on Canada, with a store slated to open its doors in October. Further afield, Being Human has designs in Saudi Arabia, with a target of launching 10 to 12 stores within the next two quarters.

Also Read: Carrefour Will No longer Offer Single-Use Bags At These Dubai Stores

Why Dubai Has Been Selected For The Flagship Store In UAE?

Being Human’s CEO, Sanjeev Rao, shared the brand’s ambitious expansion plans. By January, the brand intends to unveil its second and third stores in Dubai. Their plan is to provide fashion enthusiasts with more opportunities to embrace its unique style. Dubai, with its cosmopolitan charm and fashion-forward crowd, promises to be an ideal destination for Being Human. Rao highlighted the brand’s high recall value in the UAE. He suggests that the Deira flagship store is poised to outperform even its most successful counterpart in India.

This momentous step into Dubai’s fashion arena signifies an exciting development for Salman Khan’s Being Human brand. As the Deira store prepares to welcome fashion enthusiasts, it will surely become a hotspot for fans of Salman Khan and his clothing line.

Cover Image Courtesy: Instagram/ Salman Khan, Deira City Centre Mall

First Published: September 01, 2023 6:05 PM