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55% Young Indians Prefer Adventure Travel, 28% Eat Out 2 Times A Week, Reveals SOCIAL Report

SOCIAL has launched “Voices from the Hood", a first-of-its-kind cultural report capturing the attitudes of young consumers.

by Tanvi Shrivastava
55% Young Indians Prefer Adventure Travel, 28% Eat Out 2 Times A Week, Reveals SOCIAL Report
One of India’s most famous young culture hubs, SOCIAL, has recently launched “Voices from the Hood”, a first-of-its-kind report capturing the attitudes, lifestyles, and aspirations shaping young India today. Read on to know more about this development.

SOCIAL Releases, “Voices From The Hood”

social report
Image Courtesy: Supplied
Based on insights gathered from over 10,000 respondents across India, the report highlights a data-backed look at how young Indians are navigating social life and digital culture
The SOCIAL report indicates a generation that is experience-driven, digitally connected, and culturally fluid. The report ideally balances ambition with lifestyle, tradition with modernity, and online identity with real-world community. The report also showcases how shared experiences, social spaces, and digital platforms continue to shape the everyday lives of young Indians.

Key Insights From Voices From The Hood

Dining

Dining out has evolved into a core social ritual for youngsters. Restaurants today function as gathering spaces where youth can come together and celebrate milestones, connect with friends and unwind from daily routines. Food culture is deeply tied to social identity, discovery and shared experiences.
  • As per the report, around 28% are going out for a meal once or twice a week, and 21% are dining out three to four times weekly.
  • 19% report eating out almost daily, particularly among urban professionals and students in metro cities.
  • Spending patterns reflect an ideal balance between accessibility and indulgence, with ₹1,000–₹2,000 emerging as the most common dining-out budget (34%).
  • Additionally, discovering new restaurants has also seen a rise with word-of-mouth leads at 53%, followed by social media ads (36%) and influencers (25%).
  • Food discovery apps play a central role, with Zomato/District used by 54% of respondents.

Lifestyle & Entertainment

  • Travel preferences reflect a shift toward experience-driven trips, with 55% preferring adventure-based travel, followed by relaxation-focused trips at 37%.
  • Adventure and activity-based outings follow closely at 63%, highlighting the growing appeal of experiences such as trekking, paintball and go-karting.
  • Movies remain the most popular outing option at 65%, making cinema the top activity apart from cafés, bars or restaurants.
  • Cultural experiences continue to attract youth, with stand-up comedy (26%) and theatre (21%) emerging as one of the most common urban activities.
  • 17% attend gigs or concerts weekly, while 16% attend monthly, showing limited engagement with music and live performance scenes.
  • Mobile behaviour influences daily routines, with 35% spending 1–3 hours on apps each day and 28% spending 3–5 hours.
  • Streaming platforms dominate home entertainment, with Netflix at 77%, followed by Amazon Prime Video (54%) and JioHotstar (42%).

Aspirations & Beliefs

  • At the same time, perspectives on relationships are also evolving over time, with 43% favouring marriage, while 31% express openness to modern relationship structures.
  • Youth ambition remains strong, with 67% saying financial success is very essential and for 15% somewhat important in their lives.
  • Dating is a regular part of youth life, with 19% saying they go on dates thrice a week and 21% saying they do so once or twice a week.

Nightlife

  • 56% say they enjoy drinking alcohol when they go out partying, while 18% drink occasionally.
  • 26% report not drinking alcohol, showcasing the diversity of nightlife choices.
  • Frequency of nightlife engagement remains steady, with 23% going out once or twice a week for parties or social outings.
  • Discovery of nightlife experiences is largely digital, led by social media (34%), influencers (19%) and other platforms (16%).

Also Read: South Korea Welcomes 2 Million Visitors In March 2026; BTS Seoul Concert Fuels Tourism Surge

Delivery

  • Delivery platforms also witnessed growth in youth consumption patterns.
  • Zomato leads usage at 44%, followed by Swiggy at 25%, while 27% of users actively switch between both platforms.
  • Delivery behaviour is often driven by convenience, variety and time constraints rather than occasional indulgence.
Apart from this, Voices from the Hood also serves as a cultural snapshot of contemporary youth, capturing their digital lives and the social spaces where culture unfolds.
What are your thoughts on this? Let us know!

Cover Image Courtesy: Supplied

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First Published: April 28, 2026 1:34 PM

FAQs

Who is the owner of social restaurant?

Riyaaz Amlani is the CEO and Managing Director of Impresario Handmade Restaurants, the creator of the popular Indian café-bar chain SOCIAL.

What is Social BKC known for?

Capital Social in BKC is a trendy and popular establishment known for its hip hangout vibe, diverse menu of global cafe fare and cocktails, and energetic atmosphere.

How many social outlets are there in India?

SOCIAL operates over 50+ outlets across India.