In today’s fast paced world, we’re all looking for something or the other to beat stress. Vatika, a natural hair care brand has launched an innovative initiative that will help you relax, meditate and exercise better.
Vatika has created an album entirely using sounds from plants. Now, that’s a unique way to unwind and beat stress, right?
Music can have a profound effect on both emotions and the body. It can quiet your mind and relax your muscles, making you feel soothed. Researchers at Stanford University found that listening to music changes the brain functioning to the same extent as medication. They noted that music is something that almost anybody can access and makes it an easy stress reduction tool. Similarly, being in nature, or even viewing scenes of nature, reduces anger, fear, and stress and increases pleasant feelings.
With this in mind, Vatika tied up nature to bring to you the world’s first ever music album by plants! For 25 years, Vatika has nourished your hair. And now, the brand has now found a way to tie music and nature and how! Vatika has launched the world’s first music album by plants for responsible humans. Titled #NotesByNature, the album helps you relax, meditate, and exercise better.
Krishan Kumar Chutani, CEO, Dabur International said: “Vatika’s commitment to nature is now in sync with our consumers desire to help the environment. The campaign is making this a reality by planting a tree for every thousand plays. We would invite responsible citizens to participate in this initiative for the noble cause”
Vatika used technology to convert electric variations in plants to a soothing music stream. Cactus, Almond, Lemon, Coconut and Olive plants and trees have come together to create five beautiful tracks, aptly titled Hudu, Bliss, Aman, Serenity and Nirvana respectively. The idea is that each track will help consumers to relax, meditate and exercise better.
And that’s not all! Through this album, Vatika has committed to building a sustainable future with this campaign. For every 1000 plays, Vatika promises to plant a tree. So, the more you share, the greener our planet gets. Take a small step in building a greener planet – NOW!